Social Scheduler May 25th

Release Notes for Social Scheduler May 25th 2015

TLDR Version

(TLDR = Too Long, Didn’t Read) It’s been a productive month, a majority of our changes have been related to optimising the editorial-calendar and adding the ability to delete repeating messages, but we’ve also added Facebook Groups support. Our Devology company website and Social Scheduler landing-page has also been revamped.

Social Networks


We’ve upgraded to Facebook API version 2.2 and have now been approved by Facebook to post to your Facebook Groups, but the new Facebook rules mean that you must be an administrator of the group. Some messages being sent to Facebook didn’t have the correct encoding, for example ‘£’ symbols would appear incorrectly, this has now been solved.


Our character counting algorithm didn’t take into account that Twitter wrap all URL’s in their own URL shortener. This meant that some of your messages during creation would report a size less than 140 characters, whereas Twitter would wrap the URL and cause it to become too large. The Twitter character counting algorithm has been updated to take this into account, plus UTF8 character encoding rules. To help us understand our advertising efforts better we have added Twitter tracking / conversion pixels in our page, this enables us to monitor and adjust our marketing efforts to react to better performing keywords. This enables us to keep our subscription costs down, by keeping our CPA marketing budget smaller. If you don’t like the idea of Twitters conversion tracking, then you can opt-out through Twitters site, as per the following:

“While we want to make our ads more useful through tailored audiences, we also want to provide simple and meaningful privacy choices to our users. Twitter users can simply uncheck the box in their privacy settings next to “Tailor ads based on information shared by ads partners,” and Twitter will not match their accounts to information shared by ad partners to tailor ads for them. Additionally, because Twitter supports Do Not Track (DNT), Twitter does not match browser-related information to accounts of users who have DNT enabled to tailor ads for them. We also have a minimum audience size for all tailored audiences to avoid overly specific targeting. Our Help Centre has more information about users’ privacy settings and our audience size requirements.”

Editorial Calendar

You can quickly pick times in the date header, but sometimes when you click the specified time (especially if you scrolled quickly down the screen) it would pre-populate the message dialog with the incorrect date. This has been fixed. You can now filter the editorial-calendar up to 12 months ago and 12 months into the future. In addition, you have the ability to pick special ‘handy’ date ranges, such as ‘Last 7 days’, ‘Yesterday’, ‘Today’, ‘Today + 1 Week’, ‘Today + 1 Month’ and ‘Today + 3 Months’.


The collapsible accounts panel wasn’t behaving very well on desktop browsers, so it has been tweaked to collapse entirely when clicked. Once a message has been sent, you can now see the audit information returned from the social platforms, for example Facebook and Twitter don’t allow messages to be sent if the oAuth security token has been revoked, or the exact-same message is repeated. Our tip related to ‘Duplicate Message’ errors is to ensure that all scheduled repeating messages overlap with an alternative message, i.e. “My Example Message” is repeated once a day at 9am and “I’m a different message” is repeated once a day at 1pm, then you’ll never be in the position of duplicate messages, because they alternate. Here’s a message that successfully sent to one account, but failed to send to Facebook.   By clicking on the Facebook logo (with the orange bell icon) you’ll be able to see the audit log, showing why Facebook rejected the message, in this case, because the user of the Facebook account revoked access. To see the message audit for all social platforms, you can click on the menu-icon (just above the social provider icons) and select ‘Full Audit’. We have optimised the loading time of the Social Scheduler web application, we used to load a lot of scripts and CSS files individually, we now attempt to minify and merge them in to as few files as possible and use CDNs for some files.

Website / landing page refresh

If you visit our Devology homepage, you’ll notice that it’s much cleaner and fresher than it used to be. Unfortunately at this time it doesn’t play well with Android and we are investigating this issue. If you visit the Social Scheduler landing page, you’ll notice that this has also been cleaned up (and works on Android – yay!). We are particularly proud of our testimonials section and what our customers have recently tweeted – thank you all very much!   We are currently working on some stealth-like USP (Unique Selling Point) features, in addition we are adding more social networks to the platform. We look forward to updating you once they are deployed to the live system. If you would like to register for Social Scheduler, please click here.

Make your Tweets fly farther in 3 easy steps!

If you have spent any time on Twitter you know that this social media platform is one that runs at warp speed. At last check, Twitter has over 300 million monthly active users!  500 MILLION Tweets are sent a day.  You read that right.  How can anyone hope to compete in this sea of messages?  How can you stand out?

The Why:

In the Twitterverse you have to be able to reach those who need your message by creating good content that should be seen more than once.  If you are an international Tweeter you may need to reach potential clients when you are in bed asleep. Spreading your message across different day parts across the continents gives you maximum impact. Even if you aren’t shooting for a global audience, sharing your message at multiple times allows new eyes to view your campaign.

The How:

I believe one of the keys to success in any sort of business is using every tool in your toolbox.  One of the tools that I value as a Social Media Specialist is Social Scheduler from Devology. Among all the great features, one that I love is the ability to repeat messages.  This facet is a HUGE time-saver for anyone who wants to program their social media messages.

Here’s how easy it is in Social Scheduler:

1. Pick your social media platform to post.  This image is from a campaign for a retreat I am helping to promote. I’ve selected the proper Twitter account.

repeat screenshot

2. Next craft your message. (Don’t forget links and hashtags!) Then add a picture or social media graphic. (Did you know adding pictures to Tweets makes you more likely to have a click through to your website?)


3. Select your repeat cycle.  There is no magic formula for repeating the message.   Some experts say you can repeat a message up to 20 times a day.  That is definitely a way to saturate a market.  Another option is spreading your message out over several days.  You want lots of users to see your tweet and engage with you.  In addition, users can share the message with their followers.

Here’s what you do:

First, select the repeat button. I know this seems obvious, but if you don’t this won’t work.  Then you decide how many times you want to repeat your message. In the example below, I wanted to repeat this message for the retreat once a day for one week.  The repeat box is set to 7 and then choose daily from the drop down message.


Another option for repeating the message is to use the ‘custom’ feature, which allows you to specify a relative interval for each subsequent message.  Originally the message was repeated at the same time for 7 days, but now the message will be sent two hours later each day (every 1 day and 2 hours).  Social Scheduler is so flexible that you can truly customize this to your needs.

Highlighted features

If you haven’t had the chance to try Social Scheduler, give it a whirl! This is truly one of the easiest software systems to learn.  With a few clicks you can create a custom campaign for your social media needs.  Best of all, with Social Scheduler I save loads of time by doing all my programming with this one tool.  I focus on it, get it done, and then I’m off to the next thing on my to-do list.

A little side note: the idea of frequent repeated messages does work well on Twitter because of it’s fast pace. This technique though is not one that you would use on other social media platforms like Facebook.  Although, you can get mileage out of running videos more than once.  Be careful that you space them out a few times during a week or perhaps once a week. You don’t want to bombard your audience. Using a tool like Social Scheduler can help keep you organized and help you keep to your strategy.

Final Thoughts

We would love to connect with you.  Please feel free to leave us a comment in the space below.  The developers at Devology are very customer service oriented and are responsive to their users.  They are truly entrepreneurs that want to know what is going right and where there is room for improvement.

ML pic-cropped

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the Assignment Manager at WSPA-TV in Spartanburg, SC.   She now works as a Social Media Specialist with the U.S. based company  Mary Lu is partnering with the Devology team to show how our products make the world of Social Media more efficient.