Release Notes for Social Scheduler May 25th 2015
(TLDR = Too Long, Didn’t Read) It’s been a productive month, a majority of our changes have been related to optimising the editorial-calendar and adding the ability to delete repeating messages, but we’ve also added Facebook Groups support. Our Devology company website and Social Scheduler landing-page has also been revamped.
We’ve upgraded to Facebook API version 2.2 and have now been approved by Facebook to post to your Facebook Groups, but the new Facebook rules mean that you must be an administrator of the group. Some messages being sent to Facebook didn’t have the correct encoding, for example ‘£’ symbols would appear incorrectly, this has now been solved.
Our character counting algorithm didn’t take into account that Twitter wrap all URL’s in their own t.co URL shortener. This meant that some of your messages during creation would report a size less than 140 characters, whereas Twitter would wrap the URL and cause it to become too large. The Twitter character counting algorithm has been updated to take this into account, plus UTF8 character encoding rules. To help us understand our advertising efforts better we have added Twitter tracking / conversion pixels in our page, this enables us to monitor and adjust our marketing efforts to react to better performing keywords. This enables us to keep our subscription costs down, by keeping our CPA marketing budget smaller. If you don’t like the idea of Twitters conversion tracking, then you can opt-out through Twitters site, as per the following:
“While we want to make our ads more useful through tailored audiences, we also want to provide simple and meaningful privacy choices to our users. Twitter users can simply uncheck the box in their privacy settings next to “Tailor ads based on information shared by ads partners,” and Twitter will not match their accounts to information shared by ad partners to tailor ads for them. Additionally, because Twitter supports Do Not Track (DNT), Twitter does not match browser-related information to accounts of users who have DNT enabled to tailor ads for them. We also have a minimum audience size for all tailored audiences to avoid overly specific targeting. Our Help Centre has more information about users’ privacy settings and our audience size requirements.”
You can quickly pick times in the date header, but sometimes when you click the specified time (especially if you scrolled quickly down the screen) it would pre-populate the message dialog with the incorrect date. This has been fixed. You can now filter the editorial-calendar up to 12 months ago and 12 months into the future. In addition, you have the ability to pick special ‘handy’ date ranges, such as ‘Last 7 days’, ‘Yesterday’, ‘Today’, ‘Today + 1 Week’, ‘Today + 1 Month’ and ‘Today + 3 Months’.
The collapsible accounts panel wasn’t behaving very well on desktop browsers, so it has been tweaked to collapse entirely when clicked. Once a message has been sent, you can now see the audit information returned from the social platforms, for example Facebook and Twitter don’t allow messages to be sent if the oAuth security token has been revoked, or the exact-same message is repeated. Our tip related to ‘Duplicate Message’ errors is to ensure that all scheduled repeating messages overlap with an alternative message, i.e. “My Example Message” is repeated once a day at 9am and “I’m a different message” is repeated once a day at 1pm, then you’ll never be in the position of duplicate messages, because they alternate. Here’s a message that successfully sent to one account, but failed to send to Facebook. By clicking on the Facebook logo (with the orange bell icon) you’ll be able to see the audit log, showing why Facebook rejected the message, in this case, because the user of the Facebook account revoked access. To see the message audit for all social platforms, you can click on the menu-icon (just above the social provider icons) and select ‘Full Audit’. We have optimised the loading time of the Social Scheduler web application, we used to load a lot of scripts and CSS files individually, we now attempt to minify and merge them in to as few files as possible and use CDNs for some files.
Website / landing page refresh
If you visit our Devology homepage, you’ll notice that it’s much cleaner and fresher than it used to be.
Unfortunately at this time it doesn’t play well with Android and we are investigating this issue. If you visit the Social Scheduler landing page, you’ll notice that this has also been cleaned up (and works on Android – yay!). We are particularly proud of our testimonials section and what our customers have recently tweeted – thank you all very much! We are currently working on some stealth-like USP (Unique Selling Point) features, in addition we are adding more social networks to the platform. We look forward to updating you once they are deployed to the live system. If you would like to register for Social Scheduler, please click here.