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Episode 18 Beta Testing Invites | Car Troubles | Social Media News
SubTitle: “We scour the web for Social Media news, so you don’t have to.”
Welcome to Episode 18 of “The Startup & Marketing Podcast – from Devology” where we discuss our startup, our marketing experiences and social media news!
Within this episode we discuss the following:
JUMP AHEAD …
Feedback / Catchup: 1m
Product Updates: 15m
Marketing: 21m 22s
Project Updates: 24m 24s
Social Media News: 27m 10s
Car problems 😦
a BIG thank you to a couple of our customers for your ongoing support, in particular
Mary Lu Saylor, who has been encouraging us for some time, with Blogs, engagement on social media and so on.
In addition Stephen Willis has mentioned us in a blog, Stephen has also left a review on the website Alternative.To In the past he also left a video clip showing how he was disconnecting from Hootsuite and transferring all of his accounts to us. Recently he has tweeted that he listens to our podcast and finds our accents very entertaining.
We also have a healthy list of people that want to participate in our Beta testing of our Social Scheduler mobile app, so a big thank you for registering your interest. If you are interested, please let us have your full name, email address where you would like invites to be sent to (accessible on your mobile devices) and the list of devices that you will be able to test on.
Do you like our podcast? If you want to help spread the word, here are 6 ways to help
- Follow us on Twitter
- Like our Devology Facebook page
- Retweet / share our content often
- Tell people about Social Scheduler at every opportunity (https://www.socialscheduler.co.uk)
- Listen to our podcast and share it with others (http://devology.co.uk/#podcast)
- Leave reviews on Stitcher and iTunes (we don’t have any yet)
- Request a referral link (soon this will be beefed up more)
If you haven’t tried Social Scheduler yet, then why not?! There’s a free plan, if you use no more than two social media accounts and don’t need to schedule more than a month in advance.
Another Anti-virus problem, found by the same Google Engineer Tavis Ormandy in Trend Micro, enabling a hacker to execute any command
Just a quickie – we mention Oculus Rift a lot, but the HTC Vive pre-orders start February 29th
Updates on 30/30 app? – set up an initial list, but because I’m not working to a normal pattern at the moment, I’m quiet happy with my Calendar pinging up reminders when I’m meant to be working on something else.
Breaks (water / lunch / walk / run)
Read news (around lunch-time)
Read books (picking up the kids)
Social Scheduler Dev
Finished the UAT environment
Stripe webhook handling, synchronising subscription details based on successful or failed invoices, inject details in a finance table, aggregation for reports. Some of this information will be injected into our Management reports, to track our progress against our goals (at the end of each month).
LIVE environment has been updated for bug fixing and prep for new features.
Sat down and red a third of ‘Top 101 growth hacks’ by Aladdin Happy, obtained some nice ideas, though the book has a feel of self-published quality, for example grammatical errors and lots of wasted whitespace.
*** EXAMPLES OF GOOD MARKETING IDEAS TO FOLLOW! ***
Stealth – all done with the exception of stock imagery and help/into text.
A nice catch-up with Hillingar (MyTeamSafe) tomorrow to talk about future features and development.
SOCIAL MEDIA NEWS
FACEBOOK / INSTAGRAM
Zuckerberg has waded into a heated public health care debate in the US. For the last year, anti-vaccine campaigners have protested mandatory inoculations, citing health concerns. Those claims are largely based on a now-retracted study. Zuckerberg posted “Doctor’s visit — time for vaccines!” Zuckerberg, 31, wrote below the picture of Max. By Tuesday, the image had more than 3.2 million likes and over 88,552 comments. It also had been shared 33,149 times.
Do you remember ‘Friends Reunited’ – it was a popular site in the UK, launched in 2000 to help old friends, or school friends to reunite. Unfortunately, co-founder of Friends Reunited, Steve Pankhurst has confirmed that the site will close its doors next month. I didn’t know it was sold to ITV in 2005. Users will received an email with further details and information about retrieving their photos if they want to.
A Judge has ruled that Facebook tagging violates protective orders, in other words tagging the victim, which sends them a notification, is enough to breach the order and ultimately land the perpetrator in jail
TWITTER / PERISCOPE
Embedded Periscope feeds
Live periscope feeds will show up on Twitter for iOS, this means that you can now watch live Periscope streams without installing Periscope. They are also including playback of periscope videos directly in the Twitter timeline! This however excludes the interactive chat feature (you need the app for that).
Mexico’s president uses Twitter to announce the capture of drug lord ElChapo
Twitter polls can now be timed to last between five minutes and seven days, this is better, but please increase the number of options and don’t tie it to the 140 character limit! When you create a poll within Twitter you’ll now see a native spinner at the bottom where you can pick the number of days, hours and minutes that the poll should last.
A woman is suing Twitter for allowing ISIS activity on the website, at first I though ‘oh please’, then learned that she filed her lawsuit after her husband was killed by a gunman in Jordan. After reading most of Hatching-Twitter, I understand that they want Twitter to not be controlled by companies or government and would rather everyone have the ability to have freedom to speak. She wrote
“…for years, Twitter has knowingly permitted the terrorist group ISIS to use its social network as a tool for spreading extremist propaganda, raising funds and attracting new recruits. This material support has been instrumental to the rise of ISIS and has enabled it to carry out numerous terrorist attacks.”
However, Twitter, whilst sympathetic with window, have responded by saying
“…the lawsuit is without merit.” As the publication notes, social media websites are protected by the law. Section 230 of the Communications Decency Act states that services like Twitter, Facebook and YouTube aren’t responsible for their users’ actions.”
YouTube gives 3 Asian countries their own home pages. Starting Wednesday 13th, if you’re in Nepal, Pakistan or Sri Lanka, you’ll see a new YouTube homepage that’s customized in your local language and domain. YouTube is already available in Nepali, Sinhalese and Urdu, and now having country-specific homepages means we can bring you the most relevant videos in a YouTube experience tailored for you.
On a related note you can read an article about Pakistan ending their YouTube ban after a custom version being launched. Interestingly The Pakistan Telecommunication Authority banned YouTube back in 2012 after an offensive anti-Islam film, Innocence of Muslims, was posted. The Pakistan Telecommunications Authority will now have more access to Google to deal with offensive content.
The President of America, Barack Obama, joins Snapchat (or at least someone in the White House has on his behalf), to increase with Americans who are increasingly checking social sites on a daily basis.
They joined ahead of Tuesdays State of the Union address, the last before President Obama leaves office.
Yahoo releases the largest-ever machine learning dataset for researchers
“Many academic researchers and data scientists don’t have access to truly large-scale datasets because it is traditionally a privilege reserved for large companies,” said Suju Rajan, director of research, Yahoo Labs. “We are releasing this dataset for independent researchers because we value open and collaborative relationships with our academic colleagues, and are always looking to advance the state-of-the-art in machine learning and recommender systems.”
The Yahoo News Feed dataset is a collection based on a sample of anonymized user interactions on the news feeds of several Yahoo properties, including the Yahoo homepage, Yahoo News, Yahoo Sports, Yahoo Finance, Yahoo Movies, and Yahoo Real Estate. The dataset stands at a massive ~110B events (13.5TB uncompressed) of user-news item interaction data, collected by recording the user-item interactions of about 20M users from February 2015 to May 2015. – refer to the link to find out more
A round-up of Peach on CNET http://www.cnet.com/news/butt-why-do-we-need-the-peach-app
TINDER / GRINDR
Typically I don’t see ‘Tinder’ and ‘Grindr’ as social networks, but more as a dating app, so I don’t know whether to cover news, however, Tinder hits 100 million downloads.
Launched September 2012
412 crimes mentioning Tinder Grindr reported in the UK in 2015 (on the rise, 55 in 2013, 204 in 2014).
Tinders hidden score rates your desirability http://www.engadget.com/2016/01/11/tinder-desirability-score/
Tinder CEO Sean Rad says his Elo score is “above average,”. Elo is a term the chess world uses to rank player skill levels. Rad stresses that the rating is technically not a measure of attractiveness, but a measure of “desirability,” in part because it’s not determined simply by your profile photo. “It’s not just how many people swipe right on you,” Rad explains. “It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.”
Additionally the gay dating app Grindr is now in the hands of a Chinese gaming company, thats ‘a game-ing company’ and not ‘a gay-man’ company. They’ll own 60% of the app which is valued at $155 million.
Apparently they are dropping their $1 annual fee, however, I use Whats’App and I’ve never paid a penny. https://blog.whatsapp.com/615/Making-WhatsApp-free-and-more-useful
“…we’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”
So – time for paid adverts then, huh?…
“Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”
Their new CEO is to shift company focus beyond consumers, after all they made most of their money last yea from Business-to-business (B2B) customers, not consumers. A blog by the new CEO Glueck, he has said that their robust location API is actually heavily used in other apps. Foursquare counts some of the biggest companies in the world as its customers. Apple, for example, uses Foursquare data for business listings in Maps, while Twitter lets you append Foursquare-sourced location info to your tweets so you can read the Twitter musings of those nearby.
IE 8,9,10 no longer being supported, so not security vulnerabilities will be patched! Upgrade to Microsoft Internet Explorer 11 and above, or their new Edge browser… or upgrade to Mac 😉
Microsoft Skype makes it easy to start work calls in Slack
Microsoft Skype smashes language barrier with rollout of a real-time translation feature to all Skype for Windows users.
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