Podcast Episode 17 – Goal Setting & Time Management, plus Social Media News

Listen to our podcast at http://devology.co.uk/#podcast to discover what Jelly Q&A is all about, plus Peach!

Here’s a copy of our show notes (but the podcast is better!).

Welcome to Episode 17 of “The Startup & Marketing Podcast – from Devology” where we discuss our startup, our marketing experiences and social media news!
Within this episode we discuss the following:

JUMP AHEAD …

Feedback / Catchup : 1m 45a

Product Updates:  3m

Project Updates: N/A

Social Media News: 12m 54s

Catch-up

Antivirus not to blame for my Mac crashes – now no antivirus and it crashed on Saturday, no warning 😦  I now suspect Netbeans (Java) instead.

Lots of CES related news this week, so it has taken much more time to scour the web for social media news, so you don’t have to 😉

Product Updates

Goals

1 – Increase Social Scheduler Income (we won’t disclose how much!)

2 – Generate income via other products

3 – Less dependency on client projects

4 – Product simplification (simple / usable UX)

Robs break down of scheduling his own time…

I heard on the TechZing podcast about an app called 30/30 and it looks like it’s based on the pomodoro technique, but it’s a nice looking app and I plan to enter in my schedule, a mix of

Marketing

Development

Breaks (water / lunch / walk / run)

Client work

Read news

Read books

January

Next week – back on Stealth project

Following week – back on Hillingar MyTeamSafe (Lone Worker solution)

Final week in January – Mopping up

February

Mostly Social Scheduler, with some client projects – Mobile app for Instagram scheduling.  Beta testers required.

Mon-Fri am – Marketing

Mon-Fri pm – Projects / Social Scheduler

Min-Sun eve – Social Scheduler

Social Scheduler

Everything as per the goals we mentioned

Marketing Efforts

As per the goals, but most likely starting in February

Other Work

(Stealth + Hillingar)

SOCIAL MEDIA NEWS

FACEBOOK

The VP of Facebooks Messaging Products, David Marcus implies that Facebook want to kill of texting and maybe even phone numbers.  As per their blog entry on their newsroom http://newsroom.fb.com/news/2016/01/heres-to-2016-with-messenger/

The disappearance of the phone number

First let’s set some context. Think about it: SMS and texting came to the fore in the time of flip phones. Now, many of us can do so much more on our phones; we went from just making phone calls and sending basic text-only messages to having computers in our pockets. And just like the flip phone is disappearing, old communication styles are disappearing too. With Messenger, we offer all the things that made texting so popular, but also so much more. Yes, you can send text messages, but you can also send stickers, photos, videos, voice clips, GIFs, your location, and money to people. You can make video and voice calls while at the same time not needing to know someone’s phone number. You don’t need to have a Facebook account to use Messenger anymore, and it’s also a cross platform experience – so you can pick up where you left off whether you’re on a desktop computer, a tablet, or your phone.

Given that Facebook Messenger is now used by 800 million people each month, then you can see they might just make texting a thing of the past!

Oculus Rift – the consumer version now has a price $599 (£499 in the UK) with complaints online that people thought that it would be in the region of $350.  You will however still need a gaming PC (budget yourself $500 – $1000 as a starting pointing) and the Oculus Touch controllers aren’t included.  Oculus are offering a Rift and Gaming PC bundle for $1,499.  if you want to buy or build your own then you will need at least an NVIDIA GTX 970/AMD R9 290 graphics card, Intel i5-4590 CPU, 8GB RAM, HDMI 1.3 compatible output, 3 USB 3.0 ports and Windows 7 SP1 64 or newer

Apparently Oculus has offered free VR headsets to early Kickstarter supporters, they said “As one of the early supporters of Oculus, you helped make this revolution happen,” Oculus’ co-founders said in a letter to supporters published Tuesday. “As a small token of our appreciation for your support, all Kickstarter backers who pledged for a Rift development kit will get a free Kickstarter Edition Oculus Rift.” http://www.cnet.com/news/oculus-offers-free-vr-headset-to-early-kickstarter-supporters

Facebook is developing a Messenger app for Mac, at least that’s the current rumour, TechCrunch even has a screenshot.  Facebook have replied with  “We don’t comment on rumour or speculation.”  http://www.engadget.com/2016/01/09/facebook-messenger-mac-leak/

In addition to this news about Facebook Messenger, you might soon find Facebook Messenger will have an army of bots, after Facebook has given some developers access to a secret software development kit for Messenger.  Apparently they wouldn’t be spam bots, or AI ‘chatbots’, but related to e-commerce or assistants, such as for navigation directions http://www.engadget.com/2016/01/06/facebook-messenger-chat-sdk/

Mark Zuckerberg (the CEO of Facebook) is planning to do a lot of running this year, he said “I’m going to run 365 miles and I’d love for as many people in this community to join me as possible”.  Also “This is a lot of running, but it’s not a crazy amount” … “It’s a mile a day and at a moderate pace it’s less than 10 minutes of running per day”.

Facebook and Google have been at odds with each other, after all they both want to sell adverts and Facebook has an eye on search, so in preparation, Facebook have a backup plan should Google pull its Android app form their store.  According to Engadget “Facebook would replicate many of the services that you get through Google Play-enabled apps, like in-app purchases and updates. It has also explored ways to help people download its app outside of a store, and considered alternatives to Google Maps for location info.” http://www.engadget.com/2016/01/04/facebook-android-backup-plan/

TWITTER

Twitter co-founder Biz Stone is to relaunch Jelly Q&A App, it’s an app that intends to provide ‘Helpful answers for busy people’ that was originally launched in 2014.  They are calling it an ‘un-pivot’ (where a pivot is usually where a business changes direction, so this is like a return to their original plan, but with an entirely new approach).  https://medium.com/the-biz-stone-collection/ask-jelly-ff96eb4fcf06

Asking Jelly is not attached to your identity — you don’t need to create an account to get answers. Asking Jelly is as familiar as a search engine but the engine part is the wondrous power of nice, helpful people.

Basically, Jelly learns which people know what things and it learns what your question is about. Then, it pairs your question with people who are most likely able to help you. As a bonus, you can follow up with these real people to get into specifics. Oh, and Jelly is not just a smartphone app — it works on the good ol’ web too.

It’s being sold as a time-saver, they are in a closed beta right now, but in the meantime you can RESERVE your username, we’ve nabbed ‘devology’.

Twitter is rolling our interactive conversational ads, apparently making it easier for consumers to engage with and then spread a brands campaign message.  Usually you might use promoted tweets, with compelling images or videos and campaign hashtags that drive retweets, likes and follows.  Conversational ads take this a step further by including a call to action buttons with customisable hashtags that encourage consumer engagement.  Based on the user interaction a pre-populated tweet is displayed ready to edit and share with their followers!  From my understanding, it looks like PPC (pay-per-click), but any shared tweets are for free, increasing your return on investment.  Given that you can customise the call-to-actions then you could use it as a vote, such as Marmite #LoveMarmite #HateMarmite

https://blog.twitter.com/2016/introducing-conversational-ads

Twitter apparently are considering extending the Direct Message 10,000 character limit to Tweets, which are usually only 140 characters, less images and URLs and votes.  Personally I feel that there’s a compromise to be had, perhaps 140 characters should remain but you could indicate that there’s ‘more’ which could then take you to the 10,000 character verbose version – like a mini blogging platform.  Funny enough, there’s now a new blog that reinforces my view Twitter’s thinking of expanding tweets to 10,000 characters

The recently returned CEO Jack Dorsey has release a statement saying…

CX_R94ZUkAACYLE.jpg

LINKED IN

INSTAGRAM

Instagram extends it’s Spotlight Compilations that were previously use for special events like Halloween, Thanksgiving, New-year and so on (and it’s much akin to Snapchats Live Stories), they’ll be available all the time now, specially curated.  You’ll get a vertical slideshow of the best videos related to a theme and they will appear in the spotlight section.  It’s a way of discovering content that you wouldn’t normally get to see, perhaps because you’re not searching for it specifically.  Unlike Snapchat, Instagram does give credit to the people who made the clips that Instagram compiles.

Instagram, much like Facebook wants to develop a lean-back (hands-free / lazy / auto-scroll) watching experience; Spotlight will auto-advance you through the videos.

PINTEREST

Last week we mentioned about Twitter taking on a new diversity chief, now it’s Pinterests turn, they’ve hired their first head of diversity, Candice Morgan (she’s happens to be ’Black’, so unlike Twitters hire, this has gone down well ).  She has also spent around ten years working on diversity at Catalyst.  http://techcrunch.com/2016/01/06/pinterest-hires-its-first-ever-head-of-diversity.  An excerpt from TechCrunch reveals that

In July, Pinterest announced its partnership with Paradigm, its plan for a more diverse company, and it set the following goals: increase hiring rates for full-time engineering roles to 30 percent female, increase hiring rates for full-time engineers to 8 percent from underrepresented ethnic backgrounds; increase hiring rates for non-engineering roles to 12 percent from underrepresented backgrounds; and implement a Rooney Rule requirement where at least one person from an underrepresented background and one female candidate is interviewed for every open leadership position.

Company-wide, Pinterest is 49 percent white and 43 percent Asian in the U.S., and 58 percent male worldwide. In leadership roles in the U.S., 47 percent of top-level employees are white, 42 percent are Asian and 0 percent are black or Hispanic.

YOU TUBE

SNAPCHAT

Snapchat will close down its popular lens store this Friday, despite decent sales (ITRO thousands of dollars a month).  You can keep the lenses you’ve already bought and will eventually offer many of the current lenses for free.  They’ve done this to focus on its advertising business, allegedly using sponsored lenses to businesses for thousands of dollars.

http://www.engadget.com/2016/01/06/snapchat-closes-its-lens-filter-store-despite-decent-sales/

PERISCOPE

FLICKR

 

TUMBLR

YAHOO

Yahoo is under pressure from the activist investor Starboard Value, they are urging changes in management and an aggressive strategy for a spinoff or sale of Yahoos internet business. http://www.cnet.com/news/yahoo-hears-fresh-shakeup-call-from-activist-investor  Rob used to have shares in Yahoo whilst the stock climbed, the purchase was based on the sheer number of polished iOS apps that Yahoo kept releasing.  Luckily since selling all his shares the price has continued to tumble, as Marissa Mayer has struggled to turn the company around.

Perhaps unfortunately timed, Yahoo faces class action lawsuit over text spamming for Sprint customers that could result in losses into the millions for Yahoo http://www.engadget.com/2016/01/05/yahoo-faces-class-action-over-text-spam/

Yahoo shuts down it’s “Screen” video streaming service http://www.engadget.com/2016/01/04/rip-yahoo-screen/

PEACH

Peach was created by the founder of Vine, It’s a fun, simple way to keep up with friends and be yourself.  Currently iOS only, the App Store description it states:

Peach is a refreshingly fun and simple way to keep up with friends and be yourself.

Share tiny updates as you go through your day. Posting is as easy as texting—with a twist. Some words are ‘Magic Words’ that give you quick access to fun and insightful things to share. 

On Peach, a little says a lot. Easily share pictures, looping photos, videos, and links, along with GIFs, the weather, your current location, what you’re watching tonight, how many steps you walked today, and much more. 

* Need inspiration for what to post? Tap the lightbulb for new ideas every day. 

* Let someone know you’re thinking of them by sending a wave, slice of cake, 100, boop, kiss, hiss, and more. 

* Use the magic word “shout” to write a few words (+ emoji) in BIG letters on a background color. 

* Use “draw” to post a doodle or sketch. 

* Use “song” to share whatever’s playing right now. Friends can tap on the song to open it in Apple Music or Spotify. 

* The magic word “rate” lets you give anything—anything!— a 1-5 star rating. 

* Other magic words: gif, here, goodmorning, goodnight, battery, weather, move, meetings, safari, dice, time, date, movie, tv, and game. With more on the way.

Peach is just getting started. We read every review to make Peach better for you. Stay tuned for more!

GENERAL

Facebook, Google, Microsoft, Twitter and Yahoo as members of the ‘Reform Government Surveillance’ (RGS) coalition have listed their concerns with the Investigatory Powers Bills, a UK legislation extending the UK governments surveillance powers. Their introduction reads as …

INTRODUCTION

National security is an important concern for Governments. Governments have a responsibility to protect people and their privacy. We believe a legal framework can protect both. Our companies want to help establish a framework for lawful requests for data that, consistent with principles of necessity and proportionality, protects the rights of the individual and supports legitimate investigations.

As members of the Reform Government Surveillance (RGS) coalition (www.reformgovernmentsurveillance.com), we believe the best way for countries to promote the security and privacy interests of their citizens, while also respecting the sovereignty of other nations, is to ensure that surveillance is targeted, lawful, proportionate, necessary, jurisdictionally bounded, and transparent. These principles reflect the perspective of global companies that offer borderless technologies to billions of people around the globe.

The actions the UK Government takes here could have far reaching implications – for our customers, for your own citizens, and for the future of the global technology industry. While we recognize the UK Government has made efforts to develop a clear, comprehensive and modern legal framework, we would offer several important considerations that shape our view of the Bill:

User trust is essential to our ability to continue to innovate and offer our customers products and services, which empower them to achieve more in their personal and professional lives.

Governments’ surveillance authorities, even when transparent and enshrined in law, can undermine users’ trust in the security of our products and services.

Key elements of whatever legislation is passed by the UK are likely to be replicated by other countries, including with respect to UK citizens’ data.

Unilateral imposition of obligations on overseas providers will conflict with legal obligations such providers are subject to in other countries.

An increasingly chaotic international legal system will leave companies in the impossible position of deciding whose laws to violate and could fuel data localization efforts.

We appreciate the opportunity to consult on the Bill.  To that end, we advance a number of issues that we believe are important to serve UK citizens and the citizens of other nations, while ensuring that citizens’ human rights and privacy rights are protected. This includes ensuring the Bill satisfies ECJ scrutiny and also builds greater legal certainty and consistency for the proposed measures.

http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/draft-investigatory-powers-bill-committee/draft-investigatory-powers-bill/written/26367.html

http://www.engadget.com/2016/01/07/ip-bill-microsoft-google-twitter-response/

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Company Website – http://devology.co.uk

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