Download Episode 23 from HERE! http://devology.co.uk/#podcast
Within this episode we discuss the following:
Marketing – in Lewes Monday.
Ghostbusters new Trailer – women ghostbusters! http://www.engadget.com/2016/03/03/ghostbusters-reboot-trailer-is-here/
Game of Thrones series 6 is expected late April, no advance previews to prevent piracy.
House of Cards now on Netflix
Instagram mobile app
Progress on this?… Drip email marketing?
SOCIAL MEDIA NEWS
FACEBOOK / INSTAGRAM / WHATSAPP
Facebook Canvas – a better way to tell your brand story and promote your products on mobile.
Facebook will push live video feeds to the top of your Facebook news feed. You can watch the video streams directly within the Facebook app without 3rd party apps. Apparently we watch more than 3 times more LIVE video than non-live, presumably because they are more interesting.
News Feed is made up of posts from the friends and Pages you’ve connected to. These posts can be status updates, photos, videos, links and now, Facebook Live videos. We rolled out Facebook Live on iOS in December and last week we began rolling it out on Android in the US. Over the last three months Facebook Live video has become more and more popular and more and more people and Pages are creating and watching live videos.
As with any new type of content in News Feed, we are learning what signals help us show you the most relevant Facebook Live videos for you personally. For example, a few years ago when more people began sharing and watching video on Facebook we listened to feedback to learn what signals helped us show people more of the videos they want to see and fewer of the videos they don’t. At first we updated News Feed ranking to take into account how many people watched a video and how long people watched for to help us personalize News Feed based on people’s preference for watching video. Over time we also learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t choose to like it.
Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.
What does this mean for my Page?
Facebook Live is currently available for verified Pages and public figures using Mentions. We do not expect Pages to see significant changes as a result of this update.
We will continue to learn how people are watching this new content type, and as we improve ranking for Facebook Live videos we’ll continue to post to our News Feed FYI blog.
A Facebook executive was arrested by Brazilian federal police on Tuesday for not turning over information from a WhatsApp account linked to a drug trafficking investigation. The tech industry believes is its duty to safeguard the privacy of its users, while law enforcement officials say they need access to data as a matter of national security and crime-fighting.
The executive was released Wednesday, when a judge ordered his release, calling the detainment an “unlawful coercion,”. Facebook condemned Dzodan’s arrest.
“Diego’s detention was an extreme, disproportionate measure, and we are pleased to see the court…issue an injunction ordering his release, Arresting people with no connection to a pending law enforcement investigation is a capricious step and we are concerned about the effects for people of Brazil and innovation in the country.”
Facebook has been hit with an anti-trust probe over user data by regulators in Germany because apparently they are abusing their market power by not being clear with consumers about how they are using their data, in particular related to targeted advertising.
A spokeswoman for Facebook said, “we are confident that we comply with the law and we look forward to working with the Federal Cartel Office to answer their questions.”
“In order to access the social network, users must first agree to the company’s collection and use of their data by accepting the terms of service. It is difficult for users to understand and assess the scope of the agreement accepted by them.
“There is considerable doubt as to the admissibility of this procedure, in particular under applicable national data protection law,” the regulator continued. “If there is a connection between such an infringement and market dominance, this could also constitute an abusive practice under competition law.”
Facebook to pay millions more in UK tax after an overhaul in its tax structure, meaning that their revenue will be taxed in the UK, not routed through Ireland.
Corporation tax is 20% on profits in the UK and the changes will start in April 2016 and will be collected after April 2017.
This seems fairer than in 2014 when Facebook paid only £4.5k of corporation tax in the UK!
Did you know that Facebook employs 850 people in the UK and is building a new headquarters in London.
Instagram is blocking Telegram and Snapchat deep links – apparently you get an error if you try adding links from those services on your profile!
A spokesman said that Instagram “removed the ability to include ‘add me’ links” to profiles.” and said it’s “not the way [their] platform was intended to be used,” but that “other types of links are still allowed.”
Currently Instagram continues to support Twitter, LinkedIn and Facebook links.
Worse still, you paste a link in a message and the Telegraph links are NOT clickable there either (it’s not just related to the profile)
Small improvements in Instagram performance led to a major increase in usage.
Engineers reviewed why they were delivering 20 comments on each specific photo to users’ mobile devices and concluded that it was to quickly show comments when the user tapped “view all comments”. They reduced this to three initial comments because “Media are viewed more commonly than their comments, and we should optimize for the common case,” and “generating comments actually takes a surprisingly large amount of computational work. For one thing, you usually can’t compress a whole lot of the data.”
The result is less data being sent, less intense memory usage on end users’ devices, more stable performance. Scrolls through user profiles have gone up by 2.7 percent. Overall impressions on mobile are up 0.7 percent, and likes are up by 0.4 percent.
Sharing your playlists with Facebook messenger is just a click away – if you use Spotify. Hit the More tab, then Spotify and then select the songs you want to share.
If you receive a Spotify link, then you’ll see an “Open” link which will launch the app and the song straightaway.
This Spotify music-sharing feature will roll out to both iOS and Android.
Facebook users in Germany can be forced by Facebook to go by their real names after a court ruling on Thursday. The court ruled against a previous decision by the Hamburg data protection authority, the watchdog that polices Facebook in Germany.
TWITTER / PERISCOPE
Twitter is pushing Moments out to more countries, they have launched the service in Australia and will launch in Canada by April
We now have GIF search in the Twitter App
Donald Trump now has a Twitter Bot that mimics his speech, based on his real-life comments, by utilising a ‘deep learning algorithm’
The example was
“OK, it’s amazing right now with ISIS, I tell you what? I don’t want them to vote, the worst very social people. I love me.”
The Trump Twitterbot was created by MIT Computer Science and Artificial Intelligence Lab (CSAIL) postdoc candidate Bradley Hayes, who used artificial intelligence deep learning techniques such as neural networks that teach computers to find various patterns in data.
Bradley said “Trump’s language tends to be more simplistic, so I figured that, as a modeling problem, he would be the most manageable candidate to study,”
Apple opens a Twitter account?! @AppleSupport to answer your technical problems, perhaps a little easier than trying to book an appointment at your local Genius Bar?
On March 3, we’ll update the embedded timeline to better showcase the stories you tell with Tweets. The new timeline features a clean, modern design which showcases expanded photos, videos, GIFs, and more. It’s fully responsive, and it includes support for several new media types, including polls.
The new embedded timeline design on web
As part of this redesign, we are also deprecating the old ‘hide media’ option, so all Tweets with media will be expanded by default. This reduces the number of clicks between your users and your content, and makes it easier for your audience to engage with the Tweets you embed. We’ve also made it easier to share your content by putting the in-line share action front and center on every Tweet.
Starting March 3, you’ll be able to start embedding profiles, lists, collections, and more using the new timeline display. At that time, we’ll automatically upgrade all existing timelines to the new version as well. All of your current sizing and customization preferences will stay the same.
To see what your existing timelines will look like in the new design, simply add <meta name=”twitter:widgets:new-embed-design” content=”on”> to your page. You can also find out more here.
If you run into any issues, please let us know in our forum or by sending a Tweet to @TwitterDev. We look forward to hearing what you think, and can’t wait to see the stories that you tell with the new embedded timeline.
Update Mar. 3, 2016: As described above, the new embedded timeline design is now available to everyone. All existing timelines have also been upgraded to the new design. We’re looking forward to hearing your feedback and seeing the stories you tell!
GOOGLE / YOUTUBE
Apparently YouTube haven’t been doing too well with alleged copyright violations, by incorrectly taking down your videos with a dodgy automated copyright system. YouTube have responded by stating that they have created a team focused on “minimising mistakes” that take videos down without a legitimate cause.
Hi, I’m Spencer,
I’ve been a member of the YouTube Policy team since 2008 and throughout that time, I’ve seen how your input has helped YouTube get better. For example, when I started on YouTube Policy, we didn’t have an appeals process for video removals. Through user feedback, we realized that we needed to establish a channel for users to alert us to our mistakes. We eventually launched an appeals form for age-restrictions, and just recently launched an appeals form for videos rejected due to policy violations. YouTube isn’t perfect, but thanks to your feedback, we are able to learn quickly and get better.
Recently, there’s been a lot of discussion about the enforcement of our policies, from video takedowns to channel demonetization. We want you to know that we monitor video takedowns very closely, and while we haven’t seen a big change in the overall rate of removals, it’s true that we do make mistakes. For this, we’re sorry and we strive to do better by you, our community.
The good news is that the feedback you’ve raised in comments and videos on YouTube and beyond is having an impact. It’s caused us to look closely at our policies and helped us identify areas where we can get better. It’s led us to create a team dedicated to minimizing mistakes and improving the quality of our actions. And it’s encouraged us to roll out some initiatives in the coming months that will help strengthen communications between creators and YouTube support. We’ll also make improvements to increase transparency into the status of monetization claims. And of course, as we work to implement these improvements as quickly as we can, we’ll continue to take your feedback seriously.
— Spencer from YouTube’s Policy Team
Apparently YouTube creators, such as PewDiePie (pronounced “Pew D Pie” Michael 😉 have a chance of picking up Emmy Awards, apparently the Television Academy has widened it’s definition to cater for internet-only video shows.
If you ever wanted to be a celebrity, nows the time 😉
Googles project Loon can now automatically launch a balloon in 30 minutes that way stay floating for 100 days and are now ready to run a full pilot program, they are talking to multiple Telco’s to identidentify a service provider carrier partner in India.
What’s interesting is that Facebook was trying to provide a free internet service, but it was heavily restricted and banned in India, whereas Google wouldn’t restrict access – after all the more sites you can visit with Google Ads the better?!
Google are changing how the deal with ‘right to be forgotten’ people, basically depending on where you search from will impact the search results that you see. It would seem if you were in Europe and requested a delisting, Google would remove the entry from European sites, such as Google.fr and Google.uk but not from Google.com. Next week it will be removed from all domains, including .com, however there’s a catch – if you are in America you’ll get the search results, but if you are in Europe then searching Google.com or Google.uk will not yield the results.
You are geographically forgotten!
One of Snapchats staff in the payroll department fell for an email phishing scam, resulting in them revealing some payroll information about their employees.
Snapchat responded quickly and involved the FBI, offered the affected staff free two-year identity theft insurance and monitoring and they are redoubling their training programs around privacy and security in the coming weeks.
Oh no! Meerkat is dead, or at least the LIVE streaming?! Ben Rubin said…
As many of you may have read in Re/Code, the team here is working on something new. Our heart is still with our users, as always. We love the content you create and the community that you’ve built. Meerkat isn’t going anywhere, but we are thinking about cool new ways that live video might become a part of everyone’s daily lives.
We wanted to share with you the full memo that was referenced in the news because we believe it shows what we’re about and how this decision was made.
Change is never easy. We’ve been humbled by the attention we’ve received so far, and honored to have you along for this wild ride. We hope you’ll continue to be a part of the Colony, no matter what shape it takes.
— Ben Rubin
… READ EXCERPTS IN BOLD…
It’s hard to believe it’s been almost a year since we first launched Meerkat on Product Hunt. it has been quite a whirlwind and we have seen and learned a lot. The year started on a high note with the rapid explosion of live video, the excitement of SXSW, and the launch of Twitter’s Periscope. But over the year, it became rougher waters — mobile broadcast video hasn’t quite exploded as quickly as we’d hoped. The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned. Among our many investments in that time, we built a few key features we believed could help us differentiate and bring new live content to life including Developers API, our GoPro integration last August (first ever live streaming!) and our Cameo feature which brought watchers into the live broadcast.
I want to share a few thoughts on what our team believes has been happening in the live video space over the past year, as well as some decisions we have made to focus the company for our best opportunity going forward. We are investing in a new product that we think addresses some of the challenges and furthers our vision of bringing mobile live video to everyone the world.
While live video has become an interesting feature on top of Twitter and Facebook, it hasn’t yet developed into a self-sustaining new network as we hoped we would do with Meerkat. Our assumption was that by reducing broadcaster’s cost to broadcast to zero (no equipment, etc) we would be able to create a whole new class of live broadcasters like YouTube did with video and YouTubers. We always believed that it would take a lot of time, but we hoped we’d see more positive signs a year later. One thing we have learned is there is a very high emotional cost to being entertaining in a live format, and bringing on enough of a live audience to make it worthwhile is challenging too.
So far, the value proposition of being live is just not clear to people who are not celebrities/media/news. If you are one of them (and particularly if you have an existing audience on Facebook or Twitter), there is clear value in occasionally going live as a new way to bring content to your audience or interact with them. This is especially true around existing live events with behind the scenes content, etc. But for most regular people — it has been hard to figure out when or even why to go live. It’s different than sharing photographs — think of it this way: before Instagram, people already knew what constituted a beautiful photo and tried to take them. With live video no one really knows what “good” live video they can create is.
Given all of this, 1-to-many mobile live video is still in a state of infancy and a lot of its success depends on these media, stars, or influencers. Their main currency is audience and viewership. As long as we are competing on those with Twitter/Periscope and Facebook Live, we don’t think the current Meerkat product is set up to win. All of these platforms are struggling to create repeat broadcasters at a growing rate and the viewership isn’t much higher today than we thought it was last summer. With a large media team and paying content rights, we believe we could have kept attracting audience at some levels, (we had some great moments with YouTubers like Michelle Phan, exclusive content like Discovery Channel Shark Week, and even made for Meerkat shows by publishers such as Hulu, The Weather Channel, and TMZ) but it didn’t feel sustainable. Facebook and Twitter were able to leverage their advantages here.
There is a bright spot to all of this. We found the best Meerkat moments happened when people who knew each other (either in person or online) came together live and interacted in realtime. We saw this in the conversations when the threads would go on and on and on. We especially saw this in cameo when broadcasters were able to see their audience and interact in a more human way, people passed around the camera for a campfire chat session. And we saw many of these groups have the best repeat behavior of anyone.
With the support of our board and the enthusiasm of the entire team, we began building a new product in October around this concept and are feeling good about its potential. At the same time, we’ve kept Meerkat running and stable and plan to monitor the network for anything that begins to draw new attention.
YAHOO / TUMBLR
Yahoo introduces its own Yahoo ESports Hub, providing live coverage of competitive gaming events and producing video content under the Yahoo Sports banner.
Amazon Fire recall (UK / Ireland) http://www.amazon.co.uk/b?ie=UTF8&node=9730244031
EE & 02 have started without notice to charge you for adding emojis onto your text, and billing you up to 40p a go as a MMS message.
You won’t be charged if it’s sent via iMessage or whatsapp but the only way to stop your iphone from converting a message automatically into a MMS is to go into settings and turn MMS off on your iPhones.
Let your friends know as I reckon there’s going to be some huge bills received until people realise.
Do you like our podcast? If you want to help spread the word, here are 6 ways to help
- Follow us on Twitter
- Like our Devology Facebook page
- Retweet / share our content often
- Tell people about Social Scheduler at every opportunity (https://www.socialscheduler.co.uk)
- Listen to our podcast and share it with others (http://devology.co.uk/#podcast)
- Leave reviews on Stitcher and iTunes (we don’t have any yet)
- Request a referral link (soon this will be beefed up more)
If you haven’t tried Social Scheduler yet, then why not?! There’s a free plan, if you use no more than two social media accounts and don’t need to schedule more than a month in advance.
* Please leave a review on iTunes
* Please visit http://alternativeto.net/software/social-scheduler/ and click on the heart to up-vote our Social Scheduler
* Follow us on Twitter (@devologyuk)
* Try out http://www.socialscheduler.co.uk
Company Website – http://devology.co.uk
Our Social Scheduler web app – http://socialscheduler.co.uk
Facebook – https://www.facebook.com/devologyuk
Twitter – https://twitter.com/DevologyUk
YouTube – https://www.youtube.com/channel/UCSnbaaz2SNx41OJRyu_8b7g
Pinterest – https://www.pinterest.com/devologyuk/
Instagram – https://instagram.com/devologyuk/
LinkedIn – https://www.linkedin.com/company/devology-ltd
Google+ – https://plus.google.com/+devologyuk/about
Email – firstname.lastname@example.org