Episode 32

Episode 32 – You can subscribe to the podcast here

Don’t forget you can JUMP AHEAD to the Social Media News it’s at 7m:24s.

Social Scheduler

Michael is continuing with the user-interface re-write

Rob improved the bulk uploader so that links work better, plus all the related fields (link name, title, description). You can also now delete entries during the import process.

Clickbank – goodbye low quality blog posts!

Android push notifications – hopefully very soon, so much client work at the moment!

Marketing – contacting people who left feedback in the registration form (whatfor, magic wand, anythingelse) – some were just plain funny, like requesting teleportation and telling us that it’s currently raining cats and dogs! These 3 new fields were suggested by Victoria from PufferFish.digital marketing.

Social Media News

FACEBOOK

Facebook temporary reactions for mothers day

Facebook have tested out temporary reactions for Mother’s Day and Facebook confirmed that it was only available in certain markets, they confirmed that United States wasn’t among them. In those places where it is available, it will disappear from the options come Monday morning, but will still appear on posts where it was left during the few days it was live.


 

 

Facebook is testing a ‘discover’ feature for Groups

Engadget have said

It’s only available via the mobile app for a select number of users at the moment.

and…

Groups on Facebook [are…] apparently testing a new feature on the iOS and Android apps [… ] dubbed “Discover.” That also lets you peruse public and private groups and see which friends are in local groups, according to Mashable.

The groups are cordoned off into categories for different interests like parenting, networking and food. The functionality is expected to roll out to more users over the next couple of weeks.

http://www.engadget.com/2016/05/06/facebook-group-discover-apps/

TWITTER

Twitter for Mac – GIF support

The Twitter for Mac application has been updated to include a GIF search, polls and discovery features.

 

Twitter

PERISCOPE

Coming Soon: Broadcast Search, Drones and Save Beyond 24 Hours

Everyday, our community creates amazing broadcasts — whether visiting a new place, performing a song, or sparking a passionate discussion. In the coming weeks, we’re launching broadcast search and drone support to help people form communities around the topics they care about and broadcast from new perspectives. We also want to share a preview of our full beyond 24 hours approach that will be available in the coming weeks.

In the coming weeks, you’ll be able to search for broadcasts by title or topic. When you tap on the search button in the Global List, you’ll see a list of suggested topics to search for, including #Travel, #Music, #Food and more. To broadcast about a topic, simply tap the Broadcast button in the topic’s search results to add the relevant hashtag, or add the hashtag to your title directly.

We’re also testing two special topics that you can search for. In “First Scope,” you can welcome new broadcasters to our community. In “GoPros and Drones,” you can find broadcasts from GoPros and, for the first time, drones!

A New Perspective with Drones

To broadcast from a supported DJI drone, just connect your iPhone to your drone’s remote. We’ll automatically pull in your drone’s video feed and let you switch between it, your iPhone cameras and even your GoPro. During your broadcast, you can narrate from a bird’s eye view using your phone or even Sketch on the broadcast to highlight different sights:

Watch Zagat’s drone broadcast from a New York farm.

Anyone with an iPhone and a supported DJI drone will be able to start broadcasting in the coming weeks.

Save Your Broadcasts Beyond 24 Hours

Last week, we introduced a public beta for you to add #save to your broadcasts to keep them beyond 24 hours. Today, we want to give you a preview of the full solution that we’re launching in the next few weeks.

Follow Saki and her saved broadcasts around Japan

Our goal is to give you full control of your broadcasts. Soon, your broadcasts will be automatically saved on Periscope and Twitter with comments and hearts. Should you change your mind, you can still delete your broadcasts at any time in the post-broadcast screen or in your profile. And, for those of you who still want your broadcasts to be removed after 24 hours, you can easily configure that in your account settings.

We hope these updates will make it easier for you to find broadcasts and communities that you care about. To learn more, visit our Help Center for search and drone broadcasts.

Much love,

Team Periscope

JELLY (Twitter co-founder)

None

TALKSHOW (Co-founded by former Twitter exec Michael Sippey)

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LINKED IN

LinkedIn to rival Facebook Instant Articles?

LinkedIn might be considering an Instant Articles feature of its own, apparently they recently started floating this idea to “various” publishers.

Instant Articles are links to stories that you can read within Facebook’s app, elimitating the need to visit a third-party site.

A LinkedIn spokesperson provided BuzzFeed News the following statement:

Publishers remain a very important part of our content ecosystem and we are in regular conversations with them about new ways to work together. Our goal is to ensure we get the right content in front of the right member at the right time to deliver the best member experience possible.

http://www.engadget.com/2016/05/05/linkedin-instant-articles/

 

PINTEREST

None

GOOGLE / YOUTUBE

YouTube making it easier for advertisers to jump onto viral videos via Google Preferred

Tonight [Thursday, May 5, 2016], YouTube hosted our fifth annual Brandcast in New York, our digital Newfronts event, where we showcase the best of YouTube to advertisers and agencies. With a little help from Big Bird, the Whip Nae Nae, and Sia, we showed that YouTube is where the world chooses to watch: on mobile alone, we now reach more 18-49 year-olds in the U.S. than any broadcast or cable TV network.1

As a result, our influence is greater than ever. In fact, nearly 60 percent of YouTube subscribers say they’d follow a YouTube creator’s advice on what to buy over that of their favorite TV or movie star. And the influence of YouTube stars continues to grow—last year, 6 in 10 of the most influential celebrities among teens were YouTubers, and this year that number jumped to 8 in 10.

To help brands capture some of this momentum, we have a premium content offering called Google Preferred that features creators like Lilly Singh, sWooZie and Laura Vitale. Organized into 13 lineup categories—including Comedy, Music, and Food & Recipes—Google Preferred is easy to buy and gives advertisers access to the most-loved and most-watched content on YouTube. In fact, Google Preferred reaches more people in the U.S. on mobile than all full episode players combined.2 And, we announced at Brandcast that Google Preferred just got better. Here’s how:

1. More Can’t-Miss Moments With Google Preferred Breakout Videos

Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content—the hottest and fastest-rising videos on YouTube. With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star.

2. More Ease and Relevance with Programmatic Guaranteed for Google Preferred

To make it even easier to be there in the moment viewers are watching, upfront buyers will soon be able to execute their Google Preferred—and Breakout Videos—buy programmatically through DoubleClick Bid Manager. This means all video campaigns (including TrueView, Google Preferred, and cross-exchange) can be managed in one place.

3. More Sports Fans With NBA Highlights on Google Preferred

NBA Commissioner Adam Silver also took to the Brandcast stage to announce that NBA inventory is now part of Google Preferred. Top NBA highlights will surface in Google Search and on YouTube, offering brands access to the NBA’s loyal fan base across screens. In addition, the NBA will soon launch two new VR series on YouTube that give viewers a behind-the-scenes look at team arenas and their favorite players.

4. More Great Results for Brands

With new additions like Breakout Videos, Programmatic Guaranteed, and NBA highlights, Google Preferred will keep delivering massive reach, and strong results for brands.

Already this year, among the Google Preferred campaigns we measured, 75 percent drove lifts in consideration3 and 61 percent drove lifts in favorability.4 Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns.5

Results like these have encouraged nearly twice the number of brands in the U.S. to take advantage of Google Preferred in the last year.6

Chime in with your Google Preferred questions and comments on #Brandcast, and check out six questions every brand should consider after Brandcast. We’ll post even more content after the show on the Brandcast website.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “Imagine the Possibilities.

https://youtube.googleblog.com/2016/05/highlights-from-tonights-youtube.html

SNAPCHAT

None

PERISCOPE

None

 

VINE

None

MEERKAT

None

FLICKR

None

YAHOO / TUMBLR

None

PEACH

None

FOURSQUARE

None

MICROSOFT / SKYPE

None

GENERAL

Slow news week?…

FACEBOOK

…The Court accepts as true plaintiffs’ allegations that Facebook’s face recognition technology involves a scan of face geometry that was done without plaintiffs’ consent,” U.S. District Judge James Donato wrote in his ruling…

http://www.engadget.com/2016/05/06/facebook-lawsuit-privacy-photo-tagging-software/

 

http://www.cnet.com/news/facebook-denies-biased-trends-allegations

http://www.cnet.com/news/facebooks-trending-news-feed-may-be-a-sham/

The world’s largest social network calls out the top trending stories on its site, which is visited by more than a billion people every day. But the list may be manipulated by Facebook’s employees, who are allegedly deciding what’s “trending” based on their political views.

Facebook’s trending topics list … may have become a tool for employees to wield their political opinions

However Tom Stocky from Facebook have responded on their Blog

My team is responsible for Trending Topics, and I want to address today’s reports alleging that Facebook contractors manipulated Trending Topics to suppress stories of interest to conservatives. We take these reports extremely seriously, and have found no evidence that the anonymous allegations are true.

Facebook is a platform for people and perspectives from across the political spectrum. There are rigorous guidelines in place for the review team to ensure consistency and neutrality. These guidelines do not permit the suppression of political perspectives. Nor do they permit the prioritization of one viewpoint over another or one news outlet over another. These guidelines do not prohibit any news outlet from appearing in Trending Topics.

Trending Topics is designed to showcase the current conversation happening on Facebook. Popular topics are first surfaced by an algorithm, then audited by review team members to confirm that the topics are in fact trending news in the real world and not, for example, similar-sounding topics or misnomers.

We are proud that, in 2015, the US election was the most talked-about subject on Facebook, and we want to encourage that robust political discussion from all sides. We have in place strict guidelines for our trending topic reviewers as they audit topics surfaced algorithmically: reviewers are required to accept topics that reflect real world events, and are instructed to disregard junk or duplicate topics, hoaxes, or subjects with insufficient sources. Facebook does not allow or advise our reviewers to systematically discriminate against sources of any ideological origin and we’ve designed our tools to make that technically not feasible. At the same time, our reviewers’ actions are logged and reviewed, and violating our guidelines is a fireable offense.

There have been other anonymous allegations — for instance that we artificially forced ‪#‎BlackLivesMatter‬ to trend. We looked into that charge and found that it is untrue. We do not insert stories artificially into trending topics, and do not instruct our reviewers to do so. Our guidelines do permit reviewers to take steps to make topics more coherent, such as combining related topics into a single event (such as ‪#‎starwars‬ and ‪#‎maythefourthbewithyou‬), to deliver a more integrated experience.

Our review guidelines for Trending Topics are under constant review, and we will continue to look for improvements. We will also keep looking into any questions about Trending Topics to ensure that people are matched with the stories that are predicted to be the most interesting to them, and to be sure that our methods are as neutral and effective as possible.

TWITTER

http://www.engadget.com/2016/05/09/twitter-blocks-us-spies-from-analyzing-your-tweets

Apparently Twitter cut off the government from the Dataminr company service.

Neither Twitter nor Dataminr have confirmed the details publicly, but unnamed intelligence officials have corroborated the story.

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