Different copy per account
Any social media expert will advise you to post different content on each of your social-media accounts, we couldn’t agree more (let’s call this good social-media SEO!).
In the past, if you wanted different text per social account, you would create a separate message in your editorial calendar, for each social account, or cheat, by using the lowest-common-denominator, i.e. by using the shortest text that worked across all platforms (i.e. Twitter 140 characters) – which meant you couldn’t easily convey the full message you wanted and worse your Twitter tags looked out of place on LinkedIn and URLs didn’t work in Instagram.
But now, there’s a much better way, within Social Scheduler you can now schedule a different version of your message ‘copy’ without creating a separate post! This is a MASSIVE time saver and it simplifies your editorial calendar (less entries).
Here’s what you would see if you tried to post a very long message to all of your social networks at the same time, obviously we would rather not try to shorten the message to 140 characters to appease Twitter, only to alienate our followers on our other social networks.
Step 1 – Click the quote-bubble to add custom text
Now, at the side of the account panel, you’ll see a little quote-bubble, click on that for each account that you would like to create a custom message for.
Step 2 – Type the custom text
Then the text-area will enable you to swap between the different message copy for each account that you specified.
If you didn’t specify a custom copy for all of your accounts, then the broadcast icon indicates the default copy to use on those accounts.
Step 3 – witness a cleaner editorial calendar!
Only one message will appear in your calendar.
Try Social Scheduler today