Episode 24 Our Mobile App integration with Instagram is ready for Beta testing | Startup & Marketing Podcast
JUMP AHEAD ? – Social Media News: 18m 46s
Within this episode we discuss the following:
Remind listeners to check out the show notes if they want to skip ahead to the Social Media News.
Instagram mobile app
– Testing internally first on iOS
– Tab-based user interface
– Introduction (about Beta – progress etc)
– Instagram Queue
– Settings (logout & forget me)
– Help (carousel)
– Capture UTM tracking parameters
– New fields on signup to include
– What do you use social media for?
– If you had a social media magic wand, how would you use it to make your life easier today?
– Anything else you want to say?
– Goodies (Social Media Audit PDF and Excel template)
– What device are they on (qty) – register + logins
Victoria / PufferFish Whitepaper + Survey
SurveyMonkey – Free plan 10 questions
MailChimp – Email distrbution
Marketing phone call with Keith from Oxford Innovation.
SOCIAL MEDIA NEWS
FACEBOOK / INSTAGRAM / WHATSAPP
Facebook Canvas …
Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products
You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.
Canvas was built to bring your content to life in a fast-loading and seamless experience on Android and iOS. Leveraging the same technology used to display photos and videos quickly in the Facebook app, Canvas loads quickly, as much as 10 times faster than the standard mobile web.
Perhaps we should experiment and demonstrate what it can do ?!
We previously mentioned Uber integration within Facebook Messenger, well apparently Lyft have a new toolkit that puts its ride-sharing service in any app, includingFacebook Messenger who is an integration partner. Currently available in 11 launch cities.
WordPress blogs to support Facebook Instant Articles! But wait – isn’t Instant Articles limited to a handful of publishers? Yes, but from April 12th it will be unlocked to everyone, including Bloggers.
Given that WordPress powers more than 25% of websites on the web (wow) the plugin should enable Bloggers to attract a wider audience. Part of the FB blog …
When Instant Articles opens up in April, publishers that use standard WordPress templates can activate the plugin out-of-the-box to create Instant Articles. Publishers that want a more customized production experience can extend the plugin to support additional elements. We encourage all interested publishers on WordPress to review the plugin’s documentation and FAQs.
The plugin is open source, and we encourage the community to participate in its development to help publishers of all types take full advantage of the fast, native experience of Instant Articles. If you have any feedback, you can send it as an Issue on GitHub. And if you write a compatibility layer for another popular plugin, we encourage you to share it with the WordPress community via a Pull Request.
Our goal from the beginning has been to make Instant Articles available to all publishers and our partnership with Automattic is another exciting step towards realizing that goal on April 12 at our F8 conference. We will continue to iterate the plugin over the coming weeks and look forward to collaborating with the WordPress community to improve the experience.
Instagram is now available on Windows 10 mobile devices as a Beta.
An indian security researcher has received $15,000 from Facebooks as part of their bug bounty program, after submitting details about a simple but serious security hole that could let hackers sign into user accounts with little effort!
In case you are wondering, the flaw has been fixed.
The hacker would have been able to access messages, photos, videos and financial information stored in Facebooks payment section.
Apparently you could also use the sites password reset feature to reset account passwords without the legitimate owners knowledge.
Facebook is monitoring slang used in messages to detect slang before it’s even popular! Facebook received a patent for social glossary technology that would detect slang, acronyms and other neologisms (pronounced:ne-olo-gisms).
If Facebook can understand what you’re saying, it can give you more relevant news articles or determine your mood; basically to deliver your more targeted ads
Facebook buys MSQRD (Masquerade)
The app can transform faces with cartoon graphics, make-up, animal features or accessories. You can see the transformations live and optional record the video generated.
Snapchat have a cool face-swap feature, MSQRD doesn’t seem to have this yet.
Facebook tried to buy in 2013 for $3bn!!
David Wilkinson, managing partner at digital consultancy Soho Strategy said ”I think Facebook has realised Snapchat has something it doesn’t,”
“A lot of people share filtered selfie videos, so I think we can expect to see this integrated into Facebook’s Messenger platform.”
“Snapchat has its own USP as an ephemeral messaging platform, but for the novelty factor people might just use Facebook’s built-in filters.”
Facebook said “”Masquerade has great technology to help us bring even more creative tools to Facebook, and help extend this work to video”
Oculus has announced that it’s adding social features to the company’s VR platform
“Now you can experience games, videos, and more with friends in VR! Starting 10th March, people with a Samsung Gear VR, powered by Oculus, can create a profile and then easily search for others on the platform by real name or Oculus username.”
New Social Games Coming to Gear VR
The immersive sense of virtual reality is even more compelling with friends. Today we’re adding new, made-for-VR games to Gear VR that let you team up with friends or compete against people from all over the world.
We’ve also added the ability to create rooms with friends in Oculus Social. Now you can watch Twitch or Vimeo streams in a room with people you know.
Also, you can leave user reviews for all apps on the Oculus Store. We look forward to your feedback.
Discover Personalized Facebook Content in Oculus Video
Facebook is the best destination for discovering 360 videos from the people and public figures that matter to you. Now, we’re making it even easier to watch 360 content in VR.
We’ve added a new Facebook Videos tab to Oculus Video, and starting next week, you’ll be able to connect your Facebook account with Oculus Video to personalize your 360 video feed based on the pages and people you follow.
In the coming weeks, you’ll be able to like and share your favorite Facebook 360 videos from within VR.
Later this month, we’ll release new tools for developers that make it even easier to create more incredible social VR games and apps.
Virtual reality will continue to drive deeper social connections, and we can’t wait to bring it to more people around the world!
– The Oculus Team
Facebook live video notifications might soon be customisable, so that you can turn them off, however they will still be promoted to the top of your feed. Here’s what a Facebook spokesperson told Engadget in regards to Live Videos and notifications:
“We’ve heard from people that they don’t want to miss live videos from the people or Pages they care about, so we may send a notification if someone you’ve recently interacted with is going live, in case you want to tune in. One way you can currently control notifications for live videos is by clicking on the “Live Subscribe” button on top of the video to get notified when that person goes live again. You can also click on that same button as a way to turn off those specific notifications. However, we know people want more control over the live notifications they receive, so we’re working on improving this experience. We are starting to roll out a new setting that lets people turn off all live notifications, through their Notifications settings, that will be available to all people soon.”
Fed up with the standard Facebook Emoticons, then why not install Reaction Packs – it’s a browser extension that swaps out the regular Facebook reactions with Donald Trump goofy photos (link in the show notes). Just bear in mind that it changes what you see, not who you send the message to.
Facebook Lite (Android exclusive) has hit 100 million users in the developing world. The lite version of the App is 1MB instead of 42MB and everything about it has been designed to use as little bandwidth and processing as possible.
TWITTER / PERISCOPE
Last year Twitter launched Moments, which allowed you to receive Tweets around specific moments directly in your News Feed. Now, Twitter allows publishers to add links in moments. So, each time you see a news story in moments with a link, you can click that link, read the story and go back to continue watching the rest of the tweets on that specific moment.
Source:Social Media Examiner (No public URL)
Twitter adds Unity support (which is a gaming engine) to its mobile development toolkit, this likely will mean more mobile games with Twitter integration because it’ll be easier for developers to add crash reporting, mobile analytics and monetization tools to the development environment.
Managing your settings on LinkedIn is now easier than ever
Providing you with clarity and control when it comes to your experience on LinkedIn is a crucial part of our Members First philosophy. Today we’re excited to share that we are making “Privacy & Settings” even more convenient for you, with a streamlined hub to help you easily manage your LinkedIn account. It’s important to note that no settings have been taken away and no default or preferences have been changed – we’ve made sure all settings are in place and are easier to control.
When you visit the new “Privacy & Settings” page, you’ll see we’ve redesigned the entire experience, starting with quick details about your account at the top and all settings categorized into three groups: Account, Privacy and Communications.
Account – includes things like adding email addresses, changing your password or language, and exporting your data.
Privacy – covers all privacy and security settings related to what can be seen about you, what information can be used, and making sure your account stays secure with a second factor of authentication.
Communications – houses your preferences for how LinkedIn and other members are able to contact you, and how frequently you’d like to hear from us.
We know that members enjoy connecting with colleagues and acquaintances in their networks. To make connecting easier, if a member has your email address or phone number in the contacts they upload to LinkedIn, we may suggest they connect with you. We’ve added new settings options that let you choose who can see you as a suggested connection when they have your contact info. As always, it’s up to you to decide how you want to grow your network, and which invitations you want to accept.
We’ll be rolling out this new experience to all members in the next few weeks. In the meantime, be sure to turn on two-step verification for added security and add a backup phone number so you never get locked out of your account.
GOOGLE / YOUTUBE
Google hires the creator of 4chan (Chris Poole, AKA Moot), Google might be wanting to take advantage his 12 years of experience building online communities and it’s likely he will be working on Google+ to improve its community and provide hooks to encourage people to stay engaged.
4chan? – apparently a message board where almost anything goes.
We mentioned last week about YouTube changing it’s takedown requests, well, Google had over 75 million takedown requests in February, that’s an equivalent of 100,000 links per hour.
This is more than double for the same time last year, this could be partly down to the MPAA, RIAA and other copyright-holders are now using algorithms that spot pirated content (often incorrectly) and automatically file takedown notices to Google.
“I’ll be back” – or should that be “I’ve got your back” ?!
Arnold Schwarzenegger has been using Snapchat to endorse on of the four remaining Republicans (John Kasich) seeking their party’s nomination.
“I want John Kasich to be the next nominee of the Republicans and also to be the next president of the United States,” – https://twitter.com/ketch/status/706559922998218752
YAHOO / TUMBLR
MICROSOFT / SKYPE
You can now chat with while in Office Online and OneDrive, making it easy to co-edit whilst chatting, the chat history is kept alongside the document.
However Microsoft is ending support for Skype on smart TVs “users have changed the way they use Skype, with the majority accessing it from a mobile device – including when in the living room.” as a result “some or all of their TV models” starting in June this year.
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