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Don’t forget you can JUMP AHEAD to the Social Media News it’s at 4m:30s.
Two updates to Social Scheduler, principally to encourage to cross-promote rather than cross-post.
New iOS version to fix a crash when trying to send the photo to Instagram
New Android version, to syncrhonise the code-base, no real new functionality.
Social Media News
Facebook Messenger will soon get a lot more crowded. There are more than 10,000 developers building bots for Facebook’s messaging platform, Messenger’s head of product said in an interview Tuesday.
Facebook has relied on a small editorial team to decide what news topics to show. Facebook says the guidelines are old.
Justin Osofsky, Facebook vice president of global operations, said in a statement that Facebook relies on more than 1,000 sources of news
…to help verify and characterize world events and what people are talking about.” He adamantly denied claims that Facebook has been biased.
We have at no time sought to weight any one viewpoint over another, and in fact our guidelines are designed with the intent to make sure we do not do so,
The rest of his comment said:
The guidelines demonstrate that we have a series of checks and balances in place to help surface the most important popular stories, regardless of where they fall on the ideological spectrum. Facebook does not allow or advise our reviewers to systematically discriminate against sources of any political origin, period. What these guidelines show is that we’ve approached this responsibly and with the goal of creating a high-quality product — in the hopes of delivering a meaningful experience for the people who use our service.
Facebook 360-degree photos are coming to your news feed
Facebook introduced support for 360-degree videos in your Newsfeed in September, soon that will apply to photos too. You’ll be able to snap a panoramic photo sphere on your phone and then upload it to Facebook.
A person viewing your post can either tilt your phone around to get the full view, or drag it around with your finger or mouse cursor.
Facebook will also add a new photos section to the Oculus app so you can go ahead and strap your Gear VR on to get the full immersion. Eugene Wei, head of video for Oculus said
We’ve been beta-testing 360 photos internally for awhile now
It’s a lot of fun. You get to share where you are; the story of your life with other people.
Facebook – Extend the Reach of Video Ads through the Audience Network
Video is a powerful way for businesses to share their brand message. With its emotional draw, video can be uniquely compelling and personal, especially on mobile devices. And people are watching more and more of it—100 million hours of video are watched on Facebook every day.
1 Video viewing time on Instagram has increased by more than 40 percent in the last six months.
2 But Facebook and Instagram are only the beginning.
Advertisers want their videos to reach more of the right people in more places. That’s why today we’re extending Audience Network to include videos from advertisers looking to drive brand outcomes. Now, in addition to watching these videos on Facebook and Instagram, people will view them on the other apps and sites where they spend their time.
Introduced two years ago, the Audience Network is a collection of apps and sites that advertisers can use to extend the reach of their Facebook and Instagram ads. These third-party apps and sites have a wide reach and account for nearly six percent of time spent on US mobile.
3 The Audience Network has historically focused on direct response ads, both image and video, but now, it offers a solution that optimizes results for marketers focused on brand awareness and recall.
<SKIPPED IN THE PODCAST….>
Two formats for Audience Network videos
The Audience Network will deliver ads in both in-stream and in-article formats. The delivery in each channel will match viewers’ expectations of the site or app they’re on. In-stream video ads will play before, during or after (pre-roll, mid-roll or post-roll) video content on third party apps and sites across mobile and desktop. These sites include popular video publishers like USA Today Sports Media Group. In–article video ads will appear on mobile pages of publishers, such as Daily Mail, between paragraphs of text and play automatically when at least half the pixels are viewable. In this format, the viewer must opt-in for sound. In-article delivery will start with Instant Articles (articles that load immediately upon clicking from News Feed for a fast, immersive reading experience).
In-stream (desktop and mobile)
In-article (viewer must opt-in for sound)
Improve return on ad spend with more placement channels
With more places to deliver content, we can better maximize value for advertisers who want more brand exposure through video. Globally, advertisers that opt-in to the Audience Network can generate approximately 10% more incremental reach than using mobile News Feed alone.4 Plus, we increase our ability to show the most relevant ads to each viewer. If your targeted audience spends more time in a particular app than on Facebook or Instagram, your video will be shown in that app more often. Early tests indicate that advertisers gain lower cost per view by enabling all their videos to show on Facebook, Instagram and the Audience Network. This added value to both businesses and people aligns with our philosophy for building advertising solutions.
“Facebook’s Audience Network has allowed us to see cost effectiveness and extend the reach of our Facebook video view campaigns. The introduction of new video formats that support brand objectives—like video views—means more people can enjoy Jack in the Box video content on more apps and sites than ever before.”
— Rah Mahtani, Social Media Manager, Jack in the Box
Bring your brand awareness videos to the Audience Network
Facebook Advertisers can extend their brand video ads to the apps and websites in the Audience Network in the same way they do so for direct response video ads: by leaving “Audience Network” checked in the placement section when creating or editing their ad. This option will roll out to advertisers everywhere over the next few weeks. Since the ads run primarily on mobile, it’s important to create content with that in mind. Get tips on creating video for mobile.
Instagram launches a new logo
Instagram launches a new-look logo as it moves away from being a photo app.
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.
We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.
Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.
Introducing WhatsApp’s desktop app
Today we’re introducing a desktop app so you have a new way to stay in touch anytime and anywhere – whether on your phone or computer at home or work. Like WhatsApp Web, our desktop app is simply an extension of your phone: the app mirrors conversations and messages from your mobile device.
The new desktop app is available for Windows 8+ and Mac OS 10.9+ and is synced with WhatsApp on your mobile device. Because the app runs natively on your desktop, you’ll have support for native desktop notifications, better keyboard shortcuts, and more.
To download the app, visit https://www.whatsapp.com/download from your desktop browser. Then, open the app and scan the QR code using the WhatsApp app on your phone (look for WhatsApp Web menu under Settings).
Just like WhatsApp Web, the new desktop app lets you message with friends and family while your phone stays in your pocket.
WhatsApp reportedly starts testing video calls on Android
Users of WhatsApp on the beta-test program will have seen a new voice-chat option, although currently disabled. This reinforces the chances that WhatsApp will soon have video calling.
TWITTER / PERISCOPE
building a new information retrieval system called Omnisearch. Like databases, information retrieval systems match documents (e.g., Tweets or web pages) to users’ queries. However, unlike databases, the documents are usually ranked and may not exactly match the query. While the most common application of an information retrieval system is web search, their power and flexibility make them useful for many other products.
Twitter URL and image counting
Links usually count as 23 characters and the first photo usually takes another 20 or so, check out our video
Twitter starts to test persicope button, for Android
Engadget have reported on a post from The Verge that Android users might notice a new button in their Twitter app (‘might’ – because it’s being slowly rolled out). They said that Twitter have
…added a “go live” button that users can see when they compose tweets. It fires up Periscope when you tap it, so you can start broadcasting from within the application. But if you don’t have the video streaming app yet, it takes you straight to Google Play.
(Co-founded by former Twitter exec Michael Sippey)
From their Blog
People come to Pinterest looking for new ideas to try, and the very best ideas come from businesses like yours. We understand that businesses and bloggers need a sustainable way to keep making great content. That’s why we’ve decided to allow affiliate links on Pinterest.
In the past, we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is so much stronger, we’re ready to allow affiliate links again. To make way for these changes, we’re making minor updates to our acceptable use policy. We’ll start rolling out all affiliate networks today and over the coming weeks.
If you use affiliate links on your site, you don’t have to do anything differently—just keep on Pinning as usual.
GOOGLE / YOUTUBE
Amazon Video Direct poses challenge to YouTube
As reported by the BBC
Online retail giant Amazon has launched an online video service to rival Google’s YouTube.
Amazon Video Direct will allow users to post videos and earn royalties.
Viewers can rent and buy content or watch it for free with adverts. An ad-free version is offered to Amazon Prime members – a subscription service with other benefits.
Initially, videos will be viewable in the US, Germany, Austria, Japan and the UK.
The firm already offers access to professional TV shows and films via Prime Video, a rival to Netflix.
It also streams user-generated clips about video games via Twitch.
“There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service,” said Jim Freeman, Vice President of Amazon Video
“We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”
The news comes barely a month after online talent firm Fullscreen launched its own subscription video platform.
Previously the firm had published content on free platforms like YouTube, Instagram and Snapchat.
YouTube offers an ad-free subscription service of its own – YouTube Red – which costs $10 per month.
Google Introducing Spaces, a tool for small group sharing
Group sharing isn’t easy. From book clubs to house hunts to weekend trips and more, getting friends into the same app can be challenging. Sharing things typically involves hopping between apps to copy and paste links. Group conversations often don’t stay on topic, and things get lost in endless threads that you can’t easily get back to when you need them.
We wanted to build a better group sharing experience, so we made a new app called Spaces that lets people get people together instantly to share around any topic.
With Spaces, it’s simple to find and share articles, videos and images without leaving the app, since Google Search, YouTube, and Chrome come built in.
When someone shares something new to a space, the conversational view lets you see what the group is talking about without missing a beat.
And if you ever want to find something that was shared earlier—articles, videos, comments or even images—a quick search lets you pull it up in a snap.
You can create a space with just one tap for any topic and invite anyone via messaging, email, a social network, or whatever way you like.
We’ll also be experimenting with Spaces this week at Google I/O. We’ve created a space for each session so that developers can connect with each other and Googlers around topics at I/O, and we’ve got a few surprises too. If you’re joining us in person at I/O, make sure you install Spaces on Android or iOS before you arrive!
Spaces is rolling out today on Android, iOS, desktop, and mobile web for all Gmail accounts. Give it a try and create your first space today.
I personally love this Google+ message from JR Raphael..
YouTube has updated its iOS app to introduce Cardboard support, so you can watch any clip (not just virtual reality videos) using your iPhone and a low-cost paper box. You’ve already had 360-degree video support before, but this is a big deal if you’d rather not swipe the screen to view footage from every conceivable angle… or if you’d just like to immerse yourself in 2D
YAHOO / TUMBLR
MICROSOFT / SKYPE
Slow news week?…
Twitter diversifies by adding BET CEO to its board. Debra Lee, who heads Black Entertainment Television, helps the social network deliver on its promise to be more inclusive.
Woman ‘live-streamed her own suicide on Periscope’
An investigation opens into the death of a 19-year-old woman in France who reportedly live-streamed her own suicide.
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