Episode 25 – Scheduled Instagram messages BETA

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SHOW NOTES

JUMP AHEAD ?  – Social Media News: 9m 39s

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Episode 24 Instagram scheduling via our mobile App!

Episode 24 Our Mobile App integration with Instagram is ready for Beta testing | Startup & Marketing Podcast

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JUMP AHEAD ? – Social Media News: 18m 46s

Episode 24
Within this episode we discuss the following:

Catch-up

Remind listeners to check out the show notes if they want to skip ahead to the Social Media News.

Product Updates

Social Scheduler

Instagram mobile app

– Testing internally first on iOS

– Tab-based user interface

– Introduction (about Beta – progress etc)

– Instagram Queue

– Settings (logout & forget me)

– Help (carousel)

– Capture UTM tracking parameters

– New fields on signup to include

– What do you use social media for?

– If you had a social media magic wand, how would you use it to make your life easier today?

– Anything else you want to say?

– Goodies (Social Media Audit PDF and Excel template)

– What device are they on (qty) – register + logins

Angular 2

Marketing Efforts

Victoria / PufferFish Whitepaper + Survey

SurveyMonkey – Free plan 10 questions

MailChimp – Email distrbution

Marketing phone call with Keith from Oxford Innovation.

Other Work

SOCIAL MEDIA NEWS

FACEBOOK / INSTAGRAM / WHATSAPP

Facebook Canvas …

Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products

You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.

Canvas was built to bring your content to life in a fast-loading and seamless experience on Android and iOS. Leveraging the same technology used to display photos and videos quickly in the Facebook app, Canvas loads quickly, as much as 10 times faster than the standard mobile web.

Perhaps we should experiment and demonstrate what it can do ?!

https://canvas.facebook.com

We previously mentioned Uber integration within Facebook Messenger, well apparently Lyft have a new toolkit that puts its ride-sharing service in any app, includingFacebook Messenger who is an integration partner.  Currently available in 11 launch cities.

http://www.engadget.com/2016/03/07/lyft-in-facebook-messenger-and-public-api/

WordPress blogs to support Facebook Instant Articles!  But wait – isn’t Instant Articles limited to a handful of publishers?  Yes, but from April 12th it will be unlocked to everyone, including Bloggers.

Given that WordPress powers more than 25% of websites on the web (wow) the plugin should enable Bloggers to attract a wider audience.  Part of the FB blog …

When Instant Articles opens up in April, publishers that use standard WordPress templates can activate the plugin out-of-the-box to create Instant Articles. Publishers that want a more customized production experience can extend the plugin to support additional elements. We encourage all interested publishers on WordPress to review the plugin’s documentation and FAQs.

The plugin is open source, and we encourage the community to participate in its development to help publishers of all types take full advantage of the fast, native experience of Instant Articles. If you have any feedback, you can send it as an Issue on GitHub. And if you write a compatibility layer for another popular plugin, we encourage you to share it with the WordPress community via a Pull Request.

Our goal from the beginning has been to make Instant Articles available to all publishers and our partnership with Automattic is another exciting step towards realizing that goal on April 12 at our F8 conference. We will continue to iterate the plugin over the coming weeks and look forward to collaborating with the WordPress community to improve the experience.

http://www.engadget.com/2016/03/07/facebook-wordpress-instant-articles/

http://media.fb.com/2016/03/07/instant-articles-wordpress-plugin/

Instagram is now available on Windows 10 mobile devices as a Beta.

http://www.engadget.com/2016/03/07/instagram-beta-windows-10-mobile/

An indian security researcher has received $15,000 from Facebooks as part of their bug bounty program, after submitting details about a simple but serious security hole that could let hackers sign into user accounts with little effort!

In case you are wondering, the flaw has been fixed.

The hacker would have been able to access messages, photos, videos and financial information stored in Facebooks payment section.

Apparently you could also use the sites password reset feature to reset account passwords without the legitimate owners knowledge.

http://www.cnet.com/news/facebook-flaw-offered-easy-way-to-crack-into-accounts

Facebook is monitoring slang used in messages to detect slang before it’s even popular!  Facebook received a patent for social glossary technology that would detect slang, acronyms and other neologisms (pronounced:ne-olo-gisms).

If Facebook can understand what you’re saying, it can give you more relevant news articles or determine your mood; basically to deliver your more targeted ads

http://www.engadget.com/2016/03/08/facebook-slang-detection-patent/

Facebook buys MSQRD (Masquerade)

The app can transform faces with cartoon graphics, make-up, animal features or accessories.  You can see the transformations live and optional record the video generated.

Snapchat have a cool face-swap feature, MSQRD doesn’t seem to have this yet.

Facebook tried to buy in 2013 for $3bn!!

David Wilkinson, managing partner at digital consultancy Soho Strategy said ”I think Facebook has realised Snapchat has something it doesn’t,”

“A lot of people share filtered selfie videos, so I think we can expect to see this integrated into Facebook’s Messenger platform.”

“Snapchat has its own USP as an ephemeral messaging platform, but for the novelty factor people might just use Facebook’s built-in filters.”

Facebook said “”Masquerade has great technology to help us bring even more creative tools to Facebook, and help extend this work to video”

http://www.bbc.co.uk/news/technology-35773624

Oculus has announced that it’s adding social features to the company’s VR platform

“Now you can experience games, videos, and more with friends in VR! Starting 10th March, people with a Samsung Gear VR, powered by Oculus, can create a profile and then easily search for others on the platform by real name or Oculus username.”

New Social Games Coming to Gear VR

The immersive sense of virtual reality is even more compelling with friends. Today we’re adding new, made-for-VR games to Gear VR that let you team up with friends or compete against people from all over the world.

We’ve also added the ability to create rooms with friends in Oculus Social. Now you can watch Twitch or Vimeo streams in a room with people you know.

Also, you can leave user reviews for all apps on the Oculus Store. We look forward to your feedback.

Discover Personalized Facebook Content in Oculus Video

Facebook is the best destination for discovering 360 videos from the people and public figures that matter to you. Now, we’re making it even easier to watch 360 content in VR.

We’ve added a new Facebook Videos tab to Oculus Video, and starting next week, you’ll be able to connect your Facebook account with Oculus Video to personalize your 360 video feed based on the pages and people you follow.

In the coming weeks, you’ll be able to like and share your favorite Facebook 360 videos from within VR.

Later this month, we’ll release new tools for developers that make it even easier to create more incredible social VR games and apps.

Virtual reality will continue to drive deeper social connections, and we can’t wait to bring it to more people around the world!

– The Oculus Team

https://www.oculus.com/en-us/blog/join-friends-in-vr-with-new-oculus-social-features/

Facebook live video notifications might soon be customisable, so that you can turn them off, however they will still be promoted to the top of your feed.  Here’s what a Facebook spokesperson told Engadget in regards to Live Videos and notifications:

“We’ve heard from people that they don’t want to miss live videos from the people or Pages they care about, so we may send a notification if someone you’ve recently interacted with is going live, in case you want to tune in. One way you can currently control notifications for live videos is by clicking on the “Live Subscribe” button on top of the video to get notified when that person goes live again. You can also click on that same button as a way to turn off those specific notifications. However, we know people want more control over the live notifications they receive, so we’re working on improving this experience. We are starting to roll out a new setting that lets people turn off all live notifications, through their Notifications settings, that will be available to all people soon.”

http://www.engadget.com/2016/03/09/facebook-live-video-notifications/

Fed up with the standard Facebook Emoticons, then why not install Reaction Packs – it’s a browser extension that swaps out the regular Facebook reactions with Donald Trump goofy photos (link in the show notes).  Just bear in mind that it changes what you see, not who you send the message to.

http://www.cnet.com/news/turn-your-facebook-reaction-icons-into-trump-face-reactions

http://www.reactionpacks.com

Facebook Lite (Android exclusive) has hit 100 million users in the developing world.  The lite version of the App is 1MB instead of 42MB and everything about it has been designed to use as little bandwidth and processing as possible.

http://www.cnet.com/news/data-cheap-facebook-lite-hits-100-million-users-in-the-developing-world

TWITTER / PERISCOPE

Last year Twitter launched Moments, which allowed you to receive Tweets around specific moments directly in your News Feed. Now, Twitter allows publishers to add links in moments. So, each time you see a news story in moments with a link, you can click that link, read the story and go back to continue watching the rest of the tweets on that specific moment.

Source:Social Media Examiner (No public URL)

Twitter adds Unity support (which is a gaming engine) to its mobile development toolkit, this likely will mean more mobile games with Twitter integration because it’ll be easier for developers to add crash reporting, mobile analytics and monetization tools to the development environment.

http://www.engadget.com/2016/03/10/twitter-adds-unity-support-to-its-mobile-development-toolkit/

LINKED IN

Managing your settings on LinkedIn is now easier than ever

Providing you with clarity and control when it comes to your experience on LinkedIn is a crucial part of our Members First philosophy. Today we’re excited to share that we are making “Privacy & Settings” even more convenient for you, with a streamlined hub to help you easily manage your LinkedIn account. It’s important to note that no settings have been taken away and no default or preferences have been changed – we’ve made sure all settings are in place and are easier to control.  

What’s New

When you visit the new “Privacy & Settings” page, you’ll see we’ve redesigned the entire experience, starting with quick details about your account at the top and all settings categorized into three groups: Account, Privacy and Communications.

Account – includes things like adding email addresses, changing your password or language, and exporting your data.

Privacy – covers all privacy and security settings related to what can be seen about you, what information can be used, and making sure your account stays secure with a second factor of authentication.

Communications – houses your preferences for how LinkedIn and other members are able to contact you, and how frequently you’d like to hear from us.

LinkedIn_desktop_settings_view.png

We know that members enjoy connecting with colleagues and acquaintances in their networks. To make connecting easier, if a member has your email address or phone number in the contacts they upload to LinkedIn, we may suggest they connect with you. We’ve added new settings options that let you choose who can see you as a suggested connection when they have your contact info. As always, it’s up to you to decide how you want to grow your network, and which invitations you want to accept.

Katniss-with-border.jpg-768x256.png

We’ll be rolling out this new experience to all members in the next few weeks. In the meantime, be sure to turn on two-step verification for added security and add a backup phone number so you never get locked out of your account.

http://blog.linkedin.com/2016/03/10/managing-your-settings-on-linkedin-is-now-easier-than-ever

PINTEREST

GOOGLE / YOUTUBE

Google hires the creator of 4chan (Chris Poole, AKA Moot), Google might be wanting to take advantage his 12 years of experience building online communities and it’s likely he will be working on Google+ to improve its community and provide hooks to encourage people to stay engaged.

4chan? – apparently a message board where almost anything goes.

http://www.engadget.com/2016/03/07/google-hires-4chan-creator-chris-poole/

We mentioned last week about YouTube changing it’s takedown requests, well, Google had over 75 million takedown requests in February, that’s an equivalent of 100,000 links per hour.

This is more than double for the same time last year, this could be partly down to the MPAA, RIAA and other copyright-holders are now using algorithms that spot pirated content (often incorrectly) and automatically file takedown notices to Google.

http://www.engadget.com/2016/03/07/google-75-million-takedown-requests-last-month/

SNAPCHAT

“I’ll be back” – or should that be “I’ve got your back” ?!

Arnold Schwarzenegger has been using Snapchat to endorse on of the four remaining Republicans (John Kasich) seeking their party’s nomination.

“I want John Kasich to be the next nominee of the Republicans and also to be the next president of the United States,” – https://twitter.com/ketch/status/706559922998218752

http://www.cnet.com/news/arnold-schwarzenegger-uses-snapchat-to-give-his-presidential-endorsement

PERISCOPE

MEERKAT

FLICKR

 

YAHOO / TUMBLR

PEACH

FOURSQUARE

MICROSOFT / SKYPE

You can now chat with while in Office Online and OneDrive, making it easy to co-edit whilst chatting, the chat history is kept alongside the document.

However Microsoft is ending support for Skype on smart TVs  “users have changed the way they use Skype, with the majority accessing it from a mobile device – including when in the living room.” as a result  “some or all of their TV models” starting in June this year.

http://www.engadget.com/2016/03/08/microsoft-is-ending-support-for-skype-on-tvs/

http://blogs.skype.com/2016/03/07/get-chatting-on-skype-from-office-online-and-onedrive/

GENERAL

 

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Email – info@devology.co.uk

Podcast Episode 23 – Meerkat Woes and more

Download Episode 23 from HERE! http://devology.co.uk/#podcast
Within this episode we discuss the following:

Catch-up

Marketing – in Lewes Monday.

Ghostbusters new Trailer – women ghostbusters! http://www.engadget.com/2016/03/03/ghostbusters-reboot-trailer-is-here/

Game of Thrones series 6 is expected late April, no advance previews to prevent piracy.

http://www.engadget.com/2016/03/02/hbo-game-of-thrones-season-six-no-screeners/

House of Cards now on Netflix

Product Updates

Social Scheduler

Instagram mobile app

Angular 2

Marketing Efforts

Progress on this?… Drip email marketing?

Other Work

SOCIAL MEDIA NEWS

FACEBOOK / INSTAGRAM / WHATSAPP

Facebook Canvas – a better way to tell your brand story and promote your products on mobile.

Facebook will push live video feeds to the top of your Facebook news feed.  You can watch the video streams directly within the Facebook app without 3rd party apps.  Apparently we watch more than 3 times more LIVE video than non-live, presumably because they are more interesting.

News Feed is made up of posts from the friends and Pages you’ve connected to. These posts can be status updates, photos, videos, links and now, Facebook Live videos. We rolled out Facebook Live on iOS in December and last week we began rolling it out on Android in the US. Over the last three months Facebook Live video has become more and more popular and more and more people and Pages are creating and watching live videos.

As with any new type of content in News Feed, we are learning what signals help us show you the most relevant Facebook Live videos for you personally. For example, a few years ago when more people began sharing and watching video on Facebook we listened to feedback to learn what signals helped us show people more of the videos they want to see and fewer of the videos they don’t. At first we updated News Feed ranking to take into account how many people watched a video and how long people watched for to help us personalize News Feed based on people’s preference for watching video. Over time we also learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t choose to like it.

Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.

What does this mean for my Page?

Facebook Live is currently available for verified Pages and public figures using Mentions. We do not expect Pages to see significant changes as a result of this update.

We will continue to learn how people are watching this new content type, and as we improve ranking for Facebook Live videos we’ll continue to post to our News Feed FYI blog.

https://newsroom.fb.com/news/2016/03/news-feed-fyi-taking-into-account-live-video-when-ranking-feed/

A Facebook executive was arrested by Brazilian federal police on Tuesday for not turning over information from a WhatsApp account linked to a drug trafficking investigation.  The tech industry believes is its duty to safeguard the privacy of its users, while law enforcement officials say they need access to data as a matter of national security and crime-fighting.

UPDATE

The executive was released Wednesday, when a judge ordered his release, calling the detainment an “unlawful coercion,”.  Facebook condemned Dzodan’s arrest.

“Diego’s detention was an extreme, disproportionate measure, and we are pleased to see the court…issue an injunction ordering his release, Arresting people with no connection to a pending law enforcement investigation is a capricious step and we are concerned about the effects for people of Brazil and innovation in the country.”

http://www.cnet.com/news/facebook-caught-in-privacy-debate-after-arrest-of-executive-in-brazil

Update… http://www.cnet.com/news/facebook-exec-released-from-brazilian-jail-after-whatsapp-dustup

Facebook has been hit with an anti-trust probe over user data by regulators in Germany because apparently they are abusing their market power by not being clear with consumers about how they are using their data, in particular related to targeted advertising.

A spokeswoman for Facebook said, “we are confident that we comply with the law and we look forward to working with the Federal Cartel Office to answer their questions.”

“In order to access the social network, users must first agree to the company’s collection and use of their data by accepting the terms of service.  It is difficult for users to understand and assess the scope of the agreement accepted by them.

“There is considerable doubt as to the admissibility of this procedure, in particular under applicable national data protection law,” the regulator continued. “If there is a connection between such an infringement and market dominance, this could also constitute an abusive practice under competition law.”

http://www.cnet.com/news/facebook-hit-by-german-antitrust-probe-over-user-data

Facebook to pay millions more in UK tax after an overhaul in its tax structure, meaning that their revenue will be taxed in the UK, not routed through Ireland.

Corporation tax is 20% on profits in the UK and the changes will start in April 2016 and will be collected after April 2017.

This seems fairer than in 2014 when Facebook paid only £4.5k of corporation tax in the UK!

Did you know that Facebook employs 850 people in the UK and is building a new headquarters in London.

http://www.bbc.co.uk/news/business-35724308

Instagram is blocking Telegram and Snapchat deep links – apparently you get an error if you try adding links from those services on your profile!

A spokesman said that Instagram “removed the ability to include ‘add me’ links” to profiles.” and said it’s “not the way [their] platform was intended to be used,” but that “other types of links are still allowed.”

Currently Instagram continues to support Twitter, LinkedIn and Facebook links.

Worse still, you paste a link in a message and the Telegraph links are NOT clickable there either (it’s not just related to the profile)

http://www.engadget.com/2016/03/03/instagram-blocks-telegram-and-snapchat-deeplinks/

Small improvements in Instagram performance led to a major increase in usage.

Engineers reviewed why they were delivering 20 comments on each specific photo to users’ mobile devices and concluded that it was to quickly show comments when the user tapped “view all comments”. They reduced this to three initial comments because “Media are viewed more commonly than their comments, and we should optimize for the common case,” and “generating comments actually takes a surprisingly large amount of computational work. For one thing, you usually can’t compress a whole lot of the data.”

The result is less data being sent, less intense memory usage on end users’ devices, more stable performance. Scrolls through user profiles have gone up by 2.7 percent. Overall impressions on mobile are up 0.7 percent, and likes are up by 0.4 percent.

http://venturebeat.com/2016/03/04/a-tiny-change-to-instagram-led-to-a-major-increase-in-usage/

Sharing your playlists with Facebook messenger is just a click away – if you use Spotify. Hit the More tab, then Spotify and then select the songs you want to share.

If you receive a Spotify link, then you’ll see an “Open” link which will launch the app and the song straightaway.

This Spotify music-sharing feature will roll out to both iOS and Android.

http://www.engadget.com/2016/03/03/facebook-messenger-simplifies-tune-sharing-with-spotify/

Facebook users in Germany can be forced by Facebook to go by their real names after a court ruling on Thursday.  The court ruled against a previous decision by the Hamburg data protection authority, the watchdog that polices Facebook in Germany.

http://www.cnet.com/news/germany-court-says-facebook-can-nix-fake-names-pseudonyms-real-names-policy

TWITTER / PERISCOPE

Twitter is pushing Moments out to more countries, they have launched the service in Australia and will launch in Canada by April

http://www.engadget.com/2016/03/02/twitter-is-pushing-moments-out-to-more-countries/

We now have GIF search in the Twitter App

Attachment.png

Donald Trump now has a Twitter Bot that mimics his speech, based on his real-life comments, by utilising a ‘deep learning algorithm’

The example was

“OK, it’s amazing right now with ISIS, I tell you what? I don’t want them to vote, the worst very social people. I love me.”

The Trump Twitterbot was created by MIT Computer Science and Artificial Intelligence Lab (CSAIL) postdoc candidate Bradley Hayes, who used artificial intelligence deep learning techniques such as neural networks that teach computers to find various patterns in data.

Bradley said “Trump’s language tends to be more simplistic, so I figured that, as a modeling problem, he would be the most manageable candidate to study,”

http://www.cnet.com/news/drumpf-twitterbot-learns-to-imitate-trump-via-deep-learning-algorithm

Apple opens a Twitter account?! @AppleSupport to answer your technical problems, perhaps a little easier than trying to book an appointment at your local Genius Bar?

http://www.engadget.com/2016/03/03/apple-support-twitter-account/

On March 3, we’ll update the embedded timeline to better showcase the stories you tell with Tweets. The new timeline features a clean, modern design which showcases expanded photos, videos, GIFs, and more. It’s fully responsive, and it includes support for several new media types, including polls.

The new embedded timeline design on web

As part of this redesign, we are also deprecating the old ‘hide media’ option, so all Tweets with media will be expanded by default. This reduces the number of clicks between your users and your content, and makes it easier for your audience to engage with the Tweets you embed. We’ve also made it easier to share your content by putting the in-line share action front and center on every Tweet.

Starting March 3, you’ll be able to start embedding profiles, lists, collections, and more using the new timeline display. At that time, we’ll automatically upgrade all existing timelines to the new version as well. All of your current sizing and customization preferences will stay the same.

To see what your existing timelines will look like in the new design, simply add <meta name=”twitter:widgets:new-embed-design” content=”on”> to your page. You can also find out more here.

If you run into any issues, please let us know in our forum or by sending a Tweet to @TwitterDev. We look forward to hearing what you think, and can’t wait to see the stories that you tell with the new embedded timeline.

Update Mar. 3, 2016: As described above, the new embedded timeline design is now available to everyone. All existing timelines have also been upgraded to the new design. We’re looking forward to hearing your feedback and seeing the stories you tell!

https://blog.twitter.com/2016/a-new-improved-embedded-timeline

Pasted Graphic.tiff

LINKED IN

PINTEREST

GOOGLE / YOUTUBE

Apparently YouTube haven’t been doing too well with alleged copyright violations, by incorrectly taking down your videos with a dodgy automated copyright system.  YouTube have responded by stating that they have created a team focused on “minimising mistakes” that take videos down without a legitimate cause.

Hi, I’m Spencer,

I’ve been a member of the YouTube Policy team since 2008 and throughout that time, I’ve seen how your input has helped YouTube get better. For example, when I started on YouTube Policy, we didn’t have an appeals process for video removals. Through user feedback, we realized that we needed to establish a channel for users to alert us to our mistakes. We eventually launched an appeals form for age-restrictions, and just recently launched an appeals form for videos rejected due to policy violations. YouTube isn’t perfect, but thanks to your feedback, we are able to learn quickly and get better.

Recently, there’s been a lot of discussion about the enforcement of our policies, from video takedowns to channel demonetization. We want you to know that we monitor video takedowns very closely, and while we haven’t seen a big change in the overall rate of removals, it’s true that we do make mistakes. For this, we’re sorry and we strive to do better by you, our community.

The good news is that the feedback you’ve raised in comments and videos on YouTube and beyond is having an impact. It’s caused us to look closely at our policies and helped us identify areas where we can get better. It’s led us to create a team dedicated to minimizing mistakes and improving the quality of our actions. And it’s encouraged us to roll out some initiatives in the coming months that will help strengthen communications between creators and YouTube support. We’ll also make improvements to increase transparency into the status of monetization claims. And of course, as we work to implement these improvements as quickly as we can, we’ll continue to take your feedback seriously.

— Spencer from YouTube’s Policy Team

Apparently YouTube creators, such as PewDiePie (pronounced “Pew D Pie” Michael 😉 have a chance of picking up Emmy Awards, apparently the Television Academy has widened it’s definition to cater for internet-only video shows.

If you ever wanted to be a celebrity, nows the time 😉

http://www.engadget.com/2016/03/02/youtube-creators-eligible-for-emmy-awards/

Googles project Loon can now automatically launch a balloon in 30 minutes that way stay floating for 100 days and are now ready to run a full pilot program, they are talking to multiple Telco’s to identidentify a service provider carrier partner in India.

What’s interesting is that Facebook was trying to provide a free internet service, but it was heavily restricted and banned in India, whereas Google wouldn’t restrict access – after all the more sites you can visit with Google Ads the better?!

http://www.engadget.com/2016/03/07/google-project-loon-pilot-program-india/

Google are changing how the deal with ‘right to be forgotten’ people, basically depending on where you search from will impact the search results that you see. It would seem if you were in Europe and requested a delisting, Google would remove the entry from European sites, such as Google.fr and Google.uk but not from Google.com.  Next week it will be removed from all domains, including .com, however there’s a catch – if you are in America you’ll get the search results, but if you are in Europe then searching Google.com or Google.uk will not yield the results.

You are geographically forgotten!

http://www.engadget.com/2016/03/04/google-changes-how-it-scrubs-right-to-be-forgotten-people/

SNAPCHAT

One of Snapchats staff in the payroll department fell for an email phishing scam, resulting in them revealing some payroll information about their employees.

Snapchat responded quickly and involved the FBI, offered the affected staff free two-year identity theft insurance and monitoring and they are redoubling their training programs around privacy and security in the coming weeks.

http://snapchat-blog.com/post/140194434840/an-apology-to-our-employees

PERISCOPE

MEERKAT

Oh no! Meerkat is dead, or at least the LIVE streaming?! Ben Rubin said…

As many of you may have read in Re/Code, the team here is working on something new. Our heart is still with our users, as always. We love the content you create and the community that you’ve built. Meerkat isn’t going anywhere, but we are thinking about cool new ways that live video might become a part of everyone’s daily lives.

We wanted to share with you the full memo that was referenced in the news because we believe it shows what we’re about and how this decision was made.

Change is never easy. We’ve been humbled by the attention we’ve received so far, and honored to have you along for this wild ride. We hope you’ll continue to be a part of the Colony, no matter what shape it takes.

Keep smiling,

— Ben Rubin

… READ EXCERPTS IN BOLD

It’s hard to believe it’s been almost a year since we first launched Meerkat on Product Hunt. it has been quite a whirlwind and we have seen and learned a lot. The year started on a high note with the rapid explosion of live video, the excitement of SXSW, and the launch of Twitter’s Periscope. But over the year, it became rougher waters — mobile broadcast video hasn’t quite exploded as quickly as we’d hoped. The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned. Among our many investments in that time, we built a few key features we believed could help us differentiate and bring new live content to life including Developers API, our GoPro integration last August (first ever live streaming!) and our Cameo feature which brought watchers into the live broadcast.

I want to share a few thoughts on what our team believes has been happening in the live video space over the past year, as well as some decisions we have made to focus the company for our best opportunity going forward. We are investing in a new product that we think addresses some of the challenges and furthers our vision of bringing mobile live video to everyone the world.

While live video has become an interesting feature on top of Twitter and Facebook, it hasn’t yet developed into a self-sustaining new network as we hoped we would do with Meerkat. Our assumption was that by reducing broadcaster’s cost to broadcast to zero (no equipment, etc) we would be able to create a whole new class of live broadcasters like YouTube did with video and YouTubers. We always believed that it would take a lot of time, but we hoped we’d see more positive signs a year later. One thing we have learned is there is a very high emotional cost to being entertaining in a live format, and bringing on enough of a live audience to make it worthwhile is challenging too.

So far, the value proposition of being live is just not clear to people who are not celebrities/media/news. If you are one of them (and particularly if you have an existing audience on Facebook or Twitter), there is clear value in occasionally going live as a new way to bring content to your audience or interact with them. This is especially true around existing live events with behind the scenes content, etc. But for most regular people — it has been hard to figure out when or even why to go live. It’s different than sharing photographs — think of it this way: before Instagram, people already knew what constituted a beautiful photo and tried to take them. With live video no one really knows what “good” live video they can create is.

Given all of this, 1-to-many mobile live video is still in a state of infancy and a lot of its success depends on these media, stars, or influencers. Their main currency is audience and viewership. As long as we are competing on those with Twitter/Periscope and Facebook Live, we don’t think the current Meerkat product is set up to win. All of these platforms are struggling to create repeat broadcasters at a growing rate and the viewership isn’t much higher today than we thought it was last summer. With a large media team and paying content rights, we believe we could have kept attracting audience at some levels, (we had some great moments with YouTubers like Michelle Phan, exclusive content like Discovery Channel Shark Week, and even made for Meerkat shows by publishers such as Hulu, The Weather Channel, and TMZ) but it didn’t feel sustainable. Facebook and Twitter were able to leverage their advantages here.

There is a bright spot to all of this. We found the best Meerkat moments happened when people who knew each other (either in person or online) came together live and interacted in realtime. We saw this in the conversations when the threads would go on and on and on. We especially saw this in cameo when broadcasters were able to see their audience and interact in a more human way, people passed around the camera for a campfire chat session. And we saw many of these groups have the best repeat behavior of anyone.

With the support of our board and the enthusiasm of the entire team, we began building a new product in October around this concept and are feeling good about its potential. At the same time, we’ve kept Meerkat running and stable and plan to monitor the network for anything that begins to draw new attention.

http://www.cnet.com/news/meerkat-sxsw-south-by-southwest-ditching-live-streaming

FLICKR

 

YAHOO / TUMBLR

Yahoo introduces its own Yahoo ESports Hub, providing live coverage of competitive gaming events and producing video content under the Yahoo Sports banner.

http://www.engadget.com/2016/03/02/yahoo-esports-hub/

https://info.yahoo.com/press-center/article/yahoo-launches-experience-dedicated-esports-050000022.html

PEACH

FOURSQUARE

GENERAL

 

Amazon Fire recall (UK / Ireland) http://www.amazon.co.uk/b?ie=UTF8&node=9730244031

UNCONFIRMED…

EE & 02 have started without notice to charge you for adding emojis onto your text, and billing you up to 40p a go as a MMS message.

You won’t be charged if it’s sent via iMessage or whatsapp but the only way to stop your iphone from converting a message automatically into a MMS is to go into settings and turn MMS off on your iPhones.

Let your friends know as I reckon there’s going to be some huge bills received until people realise.

Pasted Graphic_1.tiff

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Episode 21 Podcast – The shakespeare episode

 

Download the episode from HERE

JUMP AHEAD ? – Social Media News: 25m 12s

Within this episode we discuss the following:

Catch-up

Headaches & colds – 10 days Rob, similar for Michael, everything behind schedule 😦

2p incident

Marketing – Meeting with Victoria this morning in Brighton, with a 2nd tentative meeting with Jodie in Lewes, but I received a message saying that Victoria couldn’t make it, because she had been hospitalised, so I messaged Jodie and headed straight to Lewes in the hope that she could make an earlier appointment, my Sat Nav however took me to the wrong ‘High Street’ (about 30 minutes in the wrong direction), so I corrected the journey, finally parked the car, payed my car-park fee, rushing to get to Jodie, then noticed an email from Victoria saying she was looking forward to seeing me shortly, in Brighton!  I jumped back in the car (£2 down) and headed to Brighton to honour my original meeting!  About an hour later I had a text from Jodie saying that she had only just received my message and would I still be up for it?  What? Who had been hospitalised?  It turns out a third marketing person, Daniel had emailed me and somewhere along the lines I had assumed the wrong person.  What a day.  Due to the delays reaching Brighton I couldn’t see Jodie, so I’m hoping to see her in a couple of weeks time.

Remember Ghostbusters?  The new trailer is out and it gives nothing away https://www.youtube.com/watch?v=Zen753JD5kI&feature=youtu.be

Product Updates

Social Scheduler

New Relic – Startup pricing AWS micro $17

Instagram mobile app – started Monday (originally said Tuesday), 1 1/2 days before falling ill!

Email users when errors sending messages, or when oAuth token problems, or an account is coming up for expiry.

Google+ integration also starting in parallel – awaiting approval (bad, bad, bad form!)

Marketing Efforts

Discussions with multiple Marketing consultants, to see whether there’s any way we can partner up with marketing specialists.

Progress on this?…

Next week I plan to look at email marketing tools, in particular drip-marketing campaigns

Onboarding – how to complete registration, how to add your social media accounts, how to schedule your first message, bulk-uploading, etc

Upgrade free to basic / pro

Emails to ask for feedback when someone cancels / deletes a social scheduler account

Other Work

SOCIAL MEDIA NEWS

FACEBOOK / INSTAGRAM / WHATSAPP

Facebook has a hidden chess game, you can invoke it by typing @fbchess play when you’re in a conversation, but you have to type text commands for everything.

http://www.engadget.com/2016/02/07/facebook-messenger-chess/

Facebook Messenger optionally gift-wrapped your Valentine messages.

http://www.engadget.com/2016/02/14/facebook-messenger-lets-you-send-a-heart-wrapped-valentine/

Facebook are creating image recognition technology to create high resolution population density maps (to within 10m), using neural networks trained to quickly determine whether or not buildings were present or not in satellite images.  The purpose is to enable Facebook to determine which areas need better internet access, what technologies would work best and could help with disaster handling too.

http://www.engadget.com/2016/02/22/facebook-population-density-map/

Mark Zuckerberg made a surprise appearance at the Samsung Galaxy S7 keynote to explain how putting a VR headset on can be social, he said “Pretty soon, we’re going to live in a world where everyone has the power to share and experience whole scenes, as if we’re there in person”, he also announced the creation of a dedicated VR team – although Devology mentioned this a few weeks ago in our news!

http://www.cnet.com/news/facebook-is-about-to-put-the-social-in-virtual-reality/#ftag=CAD590a51e

Facebook make Gear VR videos clearer and faster to load, by using ‘dynamic streaming’ resulting in VR videos that are higher quality and more data efficient on the lightweight device.  “Dynamic streaming” requires Facebook to process and store all of its videos in multiple resolutions. It only shows the best version for the spot you’re actually looking at — the rest is a lower resolution file that’s automatically swapped out as you look left and right. “By doing this, we’ve quadrupled the resolution quality of 360 streaming video in VR, while reducing the amount of required bandwidth by four times,”

http://www.engadget.com/2016/02/21/facebook-dynamic-streaming-gear-vr/

Facebook Messenger

Messenger users on Android can now switch from one account to another using a single device. You can add accounts to Messenger via a new Accounts section in Settings, and you don’t need to be on Facebook in order sign in.

http://www.engadget.com/2016/02/19/facebook-messenger-for-android-now-supports-multiple-accounts/

Facebook makes it easier for Brits to report suicidal posts as part of the built in ‘Report post’ feature

http://www.engadget.com/2016/02/19/facebook-uk-suicide-prevention-tools/

A leaked document indicates that we should get ready for ads in Facebook messenger, users who’ve voluntarily messaged a company could open themselves up to the spam as early as this April

http://www.engadget.com/2016/02/19/facebook-messenger-ads/

Facebook Live Video is rolling out internationally

To check whether you have the livestreaming tool, select Update Status at the top of your News Feed and hit the new Live Video icon (it should display a banner notifying you of its existence). You’ll then be able to choose who you want to share your stream with and add a description before broadcasting it to the world.

http://www.engadget.com/2016/02/18/facebook-live-video-international/

Taking of video, Instagram is now going to show you how many people have viewed your video, within the next several weeks.  It will only count if the video has been played more than 3 seconds, in other words, if you scroll past a video it will not count.

http://www.cnet.com/news/instagram-video-count

Facebook Instant Articles are extending the number of publishers who can use the tool, as of April Facebook is opening it up to any publisher interested in leveraging it.  This will mean more news articles directly within Facebook so you’ll probably spend more time within it and this will lead to more money through ads to Facebook.  On that note – Robs shares are back up 5 1/4% for Facebook and 12% for Amazon.

http://www.engadget.com/2016/02/17/more-facebook-instant-articles/

Facebook Instagram has added two factor authentication but is rolling it out ‘slowly’.  Two factor authentication usually means that if you attempt to login (especially from a new device) you’ll receive an SMS text with a code that you must also enter.  However, TechCrunch have reported that it behaves somewhat differently to that, instead Instagram gave people reset codes that they had to screenshot or write down when they activated the feature.  This just seems too bizarre and I wouldn’t be surprised if this changes.

http://www.engadget.com/2016/02/16/instagram-two-factor-authentication/

Instagram – if you want to know how to swap accounts, see the URL in our show notes (Android)

http://www.cnet.com/how-to/manage-multiple-instagram-accounts-from-the-official-app/

If you had been caught selling drugs (cannabis) and get a two year suspended sentence, you might be a little appreciative that your not in jail, perhaps humble.   But no, a UK man decides to ‘diss the judge’ on social media, he said

“Cannot believe my luck 2 year suspended sentence beats the 3 year jail yes pal! Beverly Lunt go suck my ****,” he posted. The status update has since been removed.

and then followed that up on Facebook with

 “I want to say how sorry I am for what I wrote about Judge Lunt and my sentence. I was very lucky not to be sent to prison and I was very stupid to have written what I did. I want to say sorry to Judge Lunt and to anyone else who was upset or offended by my thoughtless post which I did not mean.”

Facebook is testing on Android SMS and multi-account support

“At Messenger we are always trying to create new ways for people to communicate seamlessly with everyone,” said a Facebook spokesperson. “Right now, we’re testing the ability for people to easily bring all their conversations — from SMS and Messenger — to one place. It’s a really simple way to get, see and respond to all your SMS messages in just one app. By choosing to access your SMS messages in Messenger, they’re right alongside all the other enhanced features that Messenger offers.”

The likely reason why it’s Android only at this time is that I’m unaware of any API’s within Apple that will enable you to consume and certainly not post text messages without intervention from the user.

As for multiple accounts they said “Millions of people share phones with their family and friends. Until now, there hasn’t been an easy way for people to access their individual Messenger accounts from shared devices. To address this, we’ve launched a feature on Android to enable multiple people to log in and use Messenger from a single phone.”

http://www.engadget.com/2016/02/11/facebook-is-testing-sms-multiple-accounts-in-messenger/

Do you find yourself joining many others to type ‘Happy Birthday’ on someone else’s timeline?   Facebook are now offering a birthday video cam that lets you quickly record a 15-second clip to celebrate a friend’s birthday. The feature is only available on iOS for now.

http://www.engadget.com/2016/02/22/facebook-birthday-video-cam/

Facebook had issues with their Free Basics controversy, so they have announced a new infrastructure project to help the developing world get online.

“Today we’re taking the next step by partnering with telecom companies to develop new technologies that will reduce the cost of building mobile networks all over the world,” Facebook is researching wireless networks that use extremely high-frequency millimeter-wave bands

http://www.cnet.com/news/mark-zuckerberg-internet-org-telecoms-project-mobile-world-congress-2016

http://www.engadget.com/2016/02/10/facebook-millimeter-wave-internet/

Marc Andreessen a Silicon Valley investor and Facebook board member on Wednesday took to Twitter to apologize for a series of offensive tweets he posted the night before apparently referencing India’s colonial history. The world’s second-most populous country, with more than a billion people, was a British colony until 1947. Andreessen said he withdrew his comments “in full and without reservation.”

Facebook CEO Mark Zuckerberg tried to distance himself from his board member. “I want to respond to Marc Andreessen’s comments about India yesterday,” wrote Zuckerberg on his Facebook page. “I found the comments deeply upsetting, and they do not represent the way Facebook or I think at all.”

http://www.cnet.com/news/facebook-board-member-offends-india-facebook-recoils

Facebook’s the ‘Sports Stadium’ was launched only in January and it looks like it struggled to keep up with the supper bowl, with 200 million posts people were getting post updates late, they vented on Twitter with posts such as

“7 minutes of game time into the second half and @facebook sports stadium is still all posts about halftime,”

Facebook said

“Due to overwhelming traffic and activity, people visiting Facebook Sports Stadium during the Super Bowl may have experienced a delay with the scores and play-by-play information available in the Matchup and Stats tabs, or a problem with posting in the Friends tab”

http://www.cnet.com/news/facebooks-sports-stadium-struggled-to-keep-up-with-the-super-bowl

Facebook make it harder to scroll past videos, they are rolling out a tool that automatically captions video ads, the hope is that you’ll stop, even if briefly, to read what a promo is saying instead of skipping to the next post.

Hmm, don’t they get paid if someone ‘watches’ a video for more than 3 seconds, isn’t this just enough to boost their income!?

http://www.engadget.com/2016/02/11/facebook-captions-for-video-ads/

France is warning Facebook to stop moving its users data overseas, which is in violation of the countrys data protection act.

http://www.engadget.com/2016/02/09/france-facebook-block-overseas-data/

Facebook emojis instead of likes

http://www.cnet.com/news/facebook-emojis-arrive-love-haha-wow-sad-angry-like

reaction+graphics.png

TWITTER / PERISCOPE

Last episode we heard Twitters Jack Dorsey say that he was absolutely 100% keeping Twitter ‘LIVE’, however, since then, we can now see that you’ll instead have a ‘what you missed’ summary that can be reverted back to the list timeline in an instant.

In his blog post Twitter’s Jahr said “We love it and think you will too,” he wrote. “If you don’t…you can easily turn it off.”

http://www.cnet.com/news/twitter-has-a-new-timeline-for-you-if-you-want-it

Within hours of the US Supreme Court Justice Antonin Scalia’s death, Twitter users had sent more than 650,000 tweets about him, with high praise from conservatives and the oppose from Liberals.  Apparently everyone is wondering how the Supreme Court vacancy will affect the coming political year, especially the presidential election.

http://www.cnet.com/news/antonin-scalia-supreme-court-clarence-thomas-twitter

Stephen Fry giving up on Twitter, isn’t this just yet another nail in the coffin when there are plenty of reports that Twitters user-base is stalling

http://www.engadget.com/2016/02/10/twitter-isnt-attracting-enough-new-users/

 

Twitter is making customer service even better on Twitter with two simple tools, moving tweeters from tweets to direct messages and feedback seem key.

1 – A simple way to start  a direct message – available now

Direct Messages are a great way for customers to have a private conversation with a business. Customer service conversations often start in Tweets, but then need to transition to a private channel when personal information is required. We’re making that transition as easy as a single click. A business can now add a deep link to their Tweets that automatically displays a call to action button, which allows the customer to send the business a Direct Message, quickly and easily.

2 – Customer feedback – available over the next few weeks

We’re also announcing a new feature called Customer Feedback that enables people to privately share their opinions with a business after a service interaction.

Care teams have told us they love the open-ended feedback they get from people via Tweets and Direct Messages, but they also need the ability to survey customers in a structured way to better measure and improve their service experience. Customer Feedback makes it easy for customers to share their feedback with a business after a customer service conversation. With this feature, businesses will be able to use two industry standard question formats: Net Promoter ScoreSM (NPS®) and Customer Satisfaction (CSAT).

https://blog.twitter.com/2016/making-customer-service-even-better-on-twitter

Twitter helps you find the perfect GIF, it’s being rolled out over a few weeks, you will be able to click the GIF button when you compose a tweet or message and browse popular categories or search with a few keywords to find a GIF. You’ll only be able to post one GIF at a time and you can’t share a regular, not-moving photo and a GIF in the same tweet.  Giphy and Riffsy are providing the GIF search engine.

http://www.cnet.com/news/twitter-gifs

Twitter plans to set up their ‘Twitter Trust & Safety Council’ to combat online abuse and more than 40 organisations are joining the council.  The groups in the council include:

  • Safety advocates, academics and researchers focused on children, media and efforts to create a kinder Internet.
  • Grassroots groups that use Twitter to build up and rally followers.
  • Community groups seeking to stop harassment and bullying, as well as those focused on mental health and suicide prevention.

A Twitter spokesman said the company hopes the council will enable it to tackle “issues more efficiently and quickly.”

http://www.cnet.com/news/twitter-to-set-up-safety-council-to-combat-online-abuse

LINKED IN

PINTEREST

GOOGLE / YOUTUBE

YouTube wants to attract more acts to it’s ad-free Red Subscription plan, to help with this they have acquired BandPage – it’s a independent platform for musicians.  The purchase is probably a way to attract new bands and customers.

http://www.engadget.com/2016/02/12/youtube-has-acquired-bandpage/

YouTube is now using notifications to pass recommendations with the ability to turn them off.

http://www.engadget.com/2016/02/11/youtube-notification-recommendations/

YouTube RED is now showing those original shows we talked about a few weeks ago, in particular A trip to unicorn island, Lazer team, Scare PewDePie, Dance Camp

http://youtube-global.blogspot.com/2016/02/youtube-red-originals-available-today.html

Google is shutting down Picasso in exchange you’ll use their Photos app instead.

http://www.engadget.com/2016/02/12/googles-shutting-down-picasa/

SNAPCHAT

Snapchat is apparently planning to let you subscribe to Discover channels, so for example when CNN or ESPN posts a new video, you’ll get to know about it.  The company isn’t confirming anything, but Snapchat is reportedly aiming to launch subscriptions as early as May.

http://www.engadget.com/2016/02/12/snapchat-discover-video-subscription-leak/

SnapChat wants users to pay to make their own Geo Filters, from £5.  The minimum geofenced area starts at 20,000 feet; a portion of city block or enough to cover a business location. You can expand that sizing up to 5 million square feet, which Snapchat says will be enough to cover several city blocks. As for timing, you can have the filter live for anywhere from an hour up to 30 days.

http://www.engadget.com/2016/02/22/snapchat-paid-custom-geofilters/

PERISCOPE

FLICKR

 

YAHOO / TUMBLR

Because we have discussed Yahoo a lot in the past, I just wanted to update you with the fact they are killing digital magazines and  laid off its Tech publication’s editor-in-chief.   Yahoo media division’s global editor-in-chief Martha Nelson announced on Tumblr that most of its digital magazines, particularly Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate, are shutting down  — News, Sports, Finance and Lifestyle will carry on.  This has been blamed on a 16.5% active-user drop on the Yahoo homepage.  I took a quick look and it does feel like a somewhat dated style which doesn’t help.

http://www.engadget.com/2016/02/18/yahoo-kills-digital-magazines/

Poor ol’ Yahoo isn’t having much luck ..

Indonesia blocks Tumblr because it hosts pornography

http://www.engadget.com/2016/02/17/indonesia-blocks-tumblr-over-porn/

PEACH

FOURSQUARE

GENERAL

Twitter and Facebook support Apple with its fight against the FBI – it’s all about not introducing backdoors into the operating system software, enabling the FBI to gather the intelligence it needs, that would be fine, but leaves massive security holes for hackers.

Steve Wozniak, co-founder of Apple has also come out with strong support for Apples case.

However, it would seem the FBI don’t give up easily and could use dead suspects fingerprints to unlock iPhones!

http://www.engadget.com/2016/02/18/twitter-facebook-support-apple-in-its-fight-with-the-fbi/

http://www.cnet.com/news/woz-says-you-cant-trust-government-denies-apple-case-is-terrorism-related-iphone-san-bernardino

http://www.engadget.com/2016/02/18/fbi-to-use-dead-suspects-fingerprints-to-open-iphones/

Skype

This is an interesting development, Skype is adding group video calling supporting up to 25 participants in their Android and iOS apps (interesting – wheres the Microsoft mobile version!?), initially Northern America and western europe, with full worldwide support by the end of February.

http://www.engadget.com/2016/02/18/skype-group-video-calling-android-ios-apps/

http://blogs.skype.com/2016/02/18/announcing-group-video-calling-for-mobile-phones-and-tablets/

This is late news, but Skype helped with valentines day with a special ‘love’ tab, and enabled you to record a video message with floating hearts.

http://blogs.skype.com/2016/02/12/share-the-love-with-skype/

 

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Episode 20 – Social Media & Marketing Podcast – Happy Valentines (to me!)

Episode 20 Happy valentines to me – We scour the web for Social Media news, so you don’t have to.

CLICK HERE TO DOWNLOAD

Welcome to Episode 20 of “The Startup & Marketing Podcast – from Devology” where we discuss our startup, our marketing experiences and social media news!

JUMP AHEAD ? – Social Media News: 15m 14s
Within this episode we discuss the following:

Catch-up

Happy Valentines, to me – Apple TV

Product Updates

Social Scheduler

Reliability update – it broke again, but we applied some more changes and it’s stable as a rock again

JAXRS (restful web-services) logging

Googles WebUtilities removed

Removal of older Mongo driver

Newer mongo uber driver

New Relic instrumentation

Twitter have reported a few more replies of ‘our servers are too busy at the moment, please try later’, most likely this is related to the Super Bowl.

Instagram mobile app – definitely starting Tuesday

Google + integration also starting in parallel.

Marketing Efforts

Next week I plan to look at email marketing tools, in particular drip-marketing campaigns

Onboarding – how to complete registration, how to add your social media accounts, how to schedule your first message, bulk-uploading, etc

Upgrade free to basic / pro

Emails to ask for feedback when someone cancels / deletes a social scheduler account

Other Work

SOCIAL MEDIA NEWS

FACEBOOK / INSTAGRAM / WHATSAPP

Instagram launches ‘Shield 5’ – it’s first original video series directed by Hello Carter’s Anthony Wilcox.  But wait… Instagram has a 15 second video limit doesn’t it?  Yes, but with 28 episodes spread out over the month, you’ll have a show thats a combined length of…. 7 minutes!

http://www.engadget.com/2016/02/02/instagram-launches-scripted-video-series/

Happy Friends Day!

Thursday February 4, marks Facebook’s 12th birthday.  “Each year we recognize this day as Friends Day and invite the world to celebrate and reflect on the importance of connecting.

When people connect, powerful things happen and lives are changed. We see this on Facebook every day, whether it’s an exchange with an old friend that brings a smile to your face or a new connection that changes your life path, or even the world.

To celebrate, we are releasing an updated degrees of separation statistic, highlighting inspiring stories about the power of friendship, and launching new products to further encourage our community to rally around their friends today.

Facebook Community Continues to Grow Closer 

We know that people are more connected today than ever before. Over the past five years, the global Facebook community has more than doubled in size. Today we’re announcing that during that same time period, the degrees of separation between a typical pair of Facebook users has continued to decrease to 3.57 degrees, down from 3.74 degrees in 2011. This is a significant reflection of how closely connected the world has become.

Introducing Friends Day Videos 

To help our community celebrate the importance of friendship, we’re delivering a personalized Friends Day video to millions of people around the world. These videos stitch together special moments with your friends in a short film that can be edited and shared. People can view their video at the top of News Feed, or by clicking “Watch Yours” below a friend’s Friends Day video.

Telling Stories of Friendship

Friends Day is also an occasion to celebrate extraordinary stories about the power of friendship. GirlCrew, a Facebook group originally created in Dublin, empowers women to find friends and organize events in their area. There are now 22,000 people in GirlCrew Facebook groups in more than 40 cities worldwide. Earlier this week, we hosted an intimate Friends Day event where 18 members of the Facebook community with incredible stories, including GirlCrew, were invited to come to our Menlo Park headquarters.

Best Friends and Friendship Sticker Packs

To give people a fun way to show friends they care, we’re releasing two sticker packs called “Best Friends” and “Friendship.” These packs are now available to download for free in the Sticker Store, which can be accessed in Messenger or at facebook.com/stickers.

This Friends Day, take a moment to connect with your friends, share your Friends Day videos, and post using the hashtag #friendsday.”

http://newsroom.fb.com/news/2016/02/friends-day/

Facebook are deleting business pages of medical marijuana dispensaries, for violating Facebooks terms of service.  When asked for comment, a Facebook spokesperson told Engadget, “These pages have been removed for violating our Community Standards, which outline what is and is not allowed on Facebook. Here is a link to our standards.”

http://www.engadget.com/2016/02/04/report-facebook-is-deleting-medical-marijuana-pages/

Research at Facebook has shown that the 6 degrees of separation have shrunk in the past five years, in 2011 it was calculated by Facebook at 3.74 and now 3.57; we’ve grown more interconnected, thus shortening the distance between any two people in the world.

Rob has 3.44 degrees of separation

Michael has ??

Find out yours by following this link, in addition it breaks down the algorithm that they have used to calculate the degrees of separation…

https://research.facebook.com/blog/three-and-a-half-degrees-of-separation/

Instagram multiple-account support is now available on iOS… at least to some iOS users!  It was seen back in November for Android by downloading a special APK to take advantage.

The question for Social Scheduler is “Will this be supported through the intent API’

http://www.engadget.com/2016/02/04/instagram-multiple-accounts-ios/

Instagram are introducing 60-second video ads (up to 30 seconds was already available), with this comes more revenue for Facebook (yes Rob will be keeping his shares in).  According to Engadget ‘The way the company handles ads isn’t as intrusive as something like YouTube — as a user, you do’t have to wait to scroll past and see what your followers have been posting — but the nature of the feed means it’s still hard to ignore them completely’

http://www.engadget.com/2016/02/04/instagram-60-second-video-ads/

TWITTER / PERISCOPE

Twitter conversations are going to be easier in their own window, rather than a modal popup; you’ll be able to have multiple conversations going at the same time with different people.

https://twitter.com/Support/status/694580760246947840

There have been lots of reports recently that Twitter are planning changes to your timeline (http://www.engadget.com/2016/02/05/twitters-facebook-style-timeline-could-arrive-next-week/), so it’s no longer in order of newest to oldest, but sorted by what might interest you instead.  Well, Jack Dorsey, CEO of Twitter says that it’s just a rumour.

 

Originally Engadget ran a poll to see what the reaction was to the original reports.

http://www.engadget.com/2016/02/06/twitter-says-timeline-isnt-changing/

Twitter have been experimenting with animated GIF support in Twitter, for select use, not just for injecting existing animated cat GIFs from the internet, but it sounds like Twitter could partner up with consumer and entertainment brands, such as the Super Bowl to inject trending and GEO located GIFs.  Brands could prepared some GIF’s in advance, or curate special replay GIFs ready for people to inject into their timeline effortlessly.

http://www.engadget.com/2016/02/06/twitter-needs-searchable-gifs-for-fun-and-profit/

Twitter have written a blog titled ‘Combating violent extremism’, in it they highlight that they condemn the user of Twitter to promote terrorism and they since mid 2015 they have suspended over 125,000 accounts for threatening or promoting terrorist acts, primarily related to ISIS.

Twitter have employed more staff, use a proprietary spam-fighting tool-set and co-operating with the FBI.  Twitter have partnered with counter extremist organisations and attended government-convened summits on extremism.

The two last paragraphs contain the most value…

As an open platform for expression, we have always sought to strike a balance between the enforcement of our own Twitter Rules covering prohibited behaviors, the legitimate needs of law enforcement, and the ability of users to share their views freely – including views that some people may disagree with or find offensive.

As many experts and other companies have noted, there is no “magic algorithm” for identifying terrorist content on the internet, so global online platforms are forced to make challenging judgement calls based on very limited information and guidance. In spite of these challenges, we will continue to aggressively enforce our Rules in this area, and engage with authorities and other relevant organizations to find solutions to this critical issue and promote powerful counter-speech narratives.

https://blog.twitter.com/2016/combating-violent-extremism

LINKED IN

LinkedIn stock have dropped more than 40% based on results for it’s fourth quarter.

Unfortunately Robs Amazon and Facebook shares are down too – I should have sold them when I was up last week! I would be tempted to purchase some Linked In shares now that they more attractive, however, given that they only charge for premium features like advanced search and messaging strangers – hardly enough to make me want to sign up, so until I feel the desire, I’m not going to invest.

PINTEREST

GOOGLE / YOUTUBE

More content is being added to YouTube ‘Red’ (subscribers pay), three films and one series will make their debut, all from YouTube creators, such as PewDiePie and his ‘reality adventure’ series Scare PewDiePie.

Scare PewDiePie: In this reality-adventure series from the creator and executive producers of The Walking Dead at Skybound Entertainment and Maker Studios, experience thrills, chills and laughter as PewDiePie encounters terrifying situations inspired by his favorite video games.

Sing It!: From Fine Brothers Entertainment and Mandeville Films comes SING IT!, a scripted comedy that lovingly satirizes the reality singing competitions that have become a centerpiece of pop culture.

Lazer Team: In this feature-length action-comedy from Rooster Teeth and Fullscreen Films, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.

A Trip to Unicorn Island: From the team at Astronauts Wanted, this feature-length movie gives fans an extraordinary look inside the life and journey of Lilly Singh as she embarks on a challenging 26-city global tour where she has to remember to practice what she preaches: happiness is the only thing worth fighting for.

Untitled Joey Graceffa project: In this all-new reality adventure series, Joey Graceffa brings together an ensemble of top YouTubers for a murder mystery they’ll never forget. They’ll form alliances to survive, but little do they know that most won’t make it out alive.

360 Project from MatPat of Game Theory: YouTube educator and pop culture expert MatPat from The Game Theorists invites the audience to come along for the ride in an innovative new series and 360 VR experience. In each episode Matt explores the real-life science behind popular video games by throwing gamers into the high-stakes scenarios they play through every day, from water jetpacks to haunted pizzerias.

Single by 30: In this romantic drama series from Wong Fu Productions and New Form Digital, two high school best friends make a promise to get married if they’re still single at 30. A decade later, with 30 quickly approaching, their attempt at upholding their vow unfolds in unexpected ways. Starring Harry Shum, Jr. and Kina Grannis.

Untitled CollegeHumor project: Written by and starring the cast of CollegeHumor, along with special guests, this new anthology series will take a dark and comedic look at the absurdity of Internet culture.

*** PROBABLY THE MOST INTERESTING…

Fight of the Living Dead: In an unprecedented social experiment reality show from Alpine Labs, Fight of the Living Dead takes popular YouTube talent and traps them in a frighteningly realistic zombie apocalypse. They must use their instincts and gaming skills to survive as they battle the elements for the ultimate prize of survival.

I Am Tobuscus: From the mind of Toby Turner, this scripted comedy explores the world of a self-involved YouTube creator pursuing bigger stardom. The show features original music, and satirizes the hilarious details of being an eccentric, new-age celebrity.

http://www.engadget.com/2016/02/03/youtube-red-original-content-february-10-launch/

Google Hangouts are going to improve audio and video quality by using a direct peer-to-peer connection when possible, rather than connecting the call through one of Googles servers.

It should be noted that using direct peer-to-peer between yourself and another person will reveal your IP addresses, which means that it is possible to approximate your location.

Could this be just to improve video and audio quality, or because your skipping their servers, then perhaps it could be cost saving too?!

https://support.google.com/hangouts/answer/6334301

SNAPCHAT

Justin Kan played a key role in pioneering livestreaming with his company Twitch, he’s now offering viewers a window into his life once more with his Justin.tv “lifecasting” exploits will make a comeback as a Snapchat channel.

http://www.engadget.com/2016/02/03/justin-tv-returns-as-snapchat-channel/

PERISCOPE

FLICKR

 

YAHOO / TUMBLR

Yahoo bought the Tumblr blogging platform for $1.1 billion in 2013, but it’s now lowered its valuation to $760 (down $230m from it’s previous $990m).

http://www.engadget.com/2016/02/03/tumblr-lower-valuation-yahoo/

https://investor.yahoo.net/ReleaseDetail.cfm?&ReleaseID=952998

http://www.cnet.com/news/yahoo-fourth-quarter-2015-earnings-marissa-mayer

Yahoo is laying off 1,700 staff (That’s 15% of its workforce) and closing five offices (Dubai, Mexico City, Buenos Aires, Madrid and Milan) with a target of reducing operating costs by $400m.

In a statement CEO Marissa Mayer said, “today, we’re announcing a strategic plan that we strongly believe will enable us to accelerate Yahoo’s transformation. This is a strong plan calling for bold shifts in products and in resources.”

Yahoo was full of legacy businesses with a declining revenue stream. The ‘Mavens’ in the chart represents mobile, video, native and social, it shows a revenue source that has an “incredibly fast growth line of business.”.  She said Yahoo will focus on its top businesses, Search, Mail and Tumblr. It will also be even more bullish on mobile with upcoming changes to the sports and finance apps and the recent change to the search app.

http://www.engadget.com/2016/02/02/yahoo-is-laying-off-1-700-people-and-closing-five-offices/

https://investor.yahoo.net/releasedetail.cfm?ReleaseID=952996

PEACH

TINDER / GRINDR

Not going to cover going forwards

FOURSQUARE

GENERAL

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Podcast Episode 17 – Goal Setting & Time Management, plus Social Media News

Listen to our podcast at http://devology.co.uk/#podcast to discover what Jelly Q&A is all about, plus Peach!

Here’s a copy of our show notes (but the podcast is better!).

Welcome to Episode 17 of “The Startup & Marketing Podcast – from Devology” where we discuss our startup, our marketing experiences and social media news!
Within this episode we discuss the following:

JUMP AHEAD …

Feedback / Catchup : 1m 45a

Product Updates:  3m

Project Updates: N/A

Social Media News: 12m 54s

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