Episode 32

Episode 32 – You can subscribe to the podcast here

Don’t forget you can JUMP AHEAD to the Social Media News it’s at 7m:24s.

Social Scheduler

Michael is continuing with the user-interface re-write

Rob improved the bulk uploader so that links work better, plus all the related fields (link name, title, description). You can also now delete entries during the import process.

Clickbank – goodbye low quality blog posts!

Android push notifications – hopefully very soon, so much client work at the moment!

Marketing – contacting people who left feedback in the registration form (whatfor, magic wand, anythingelse) – some were just plain funny, like requesting teleportation and telling us that it’s currently raining cats and dogs! These 3 new fields were suggested by Victoria from PufferFish.digital marketing.

Social Media News

FACEBOOK

Facebook temporary reactions for mothers day

Facebook have tested out temporary reactions for Mother’s Day and Facebook confirmed that it was only available in certain markets, they confirmed that United States wasn’t among them. In those places where it is available, it will disappear from the options come Monday morning, but will still appear on posts where it was left during the few days it was live.


 

 

Facebook is testing a ‘discover’ feature for Groups

Engadget have said

It’s only available via the mobile app for a select number of users at the moment.

and…

Groups on Facebook [are…] apparently testing a new feature on the iOS and Android apps [… ] dubbed “Discover.” That also lets you peruse public and private groups and see which friends are in local groups, according to Mashable.

The groups are cordoned off into categories for different interests like parenting, networking and food. The functionality is expected to roll out to more users over the next couple of weeks.

http://www.engadget.com/2016/05/06/facebook-group-discover-apps/

TWITTER

Twitter for Mac – GIF support

The Twitter for Mac application has been updated to include a GIF search, polls and discovery features.

 

Twitter

PERISCOPE

Coming Soon: Broadcast Search, Drones and Save Beyond 24 Hours

Everyday, our community creates amazing broadcasts — whether visiting a new place, performing a song, or sparking a passionate discussion. In the coming weeks, we’re launching broadcast search and drone support to help people form communities around the topics they care about and broadcast from new perspectives. We also want to share a preview of our full beyond 24 hours approach that will be available in the coming weeks.

In the coming weeks, you’ll be able to search for broadcasts by title or topic. When you tap on the search button in the Global List, you’ll see a list of suggested topics to search for, including #Travel, #Music, #Food and more. To broadcast about a topic, simply tap the Broadcast button in the topic’s search results to add the relevant hashtag, or add the hashtag to your title directly.

We’re also testing two special topics that you can search for. In “First Scope,” you can welcome new broadcasters to our community. In “GoPros and Drones,” you can find broadcasts from GoPros and, for the first time, drones!

A New Perspective with Drones

To broadcast from a supported DJI drone, just connect your iPhone to your drone’s remote. We’ll automatically pull in your drone’s video feed and let you switch between it, your iPhone cameras and even your GoPro. During your broadcast, you can narrate from a bird’s eye view using your phone or even Sketch on the broadcast to highlight different sights:

Watch Zagat’s drone broadcast from a New York farm.

Anyone with an iPhone and a supported DJI drone will be able to start broadcasting in the coming weeks.

Save Your Broadcasts Beyond 24 Hours

Last week, we introduced a public beta for you to add #save to your broadcasts to keep them beyond 24 hours. Today, we want to give you a preview of the full solution that we’re launching in the next few weeks.

Follow Saki and her saved broadcasts around Japan

Our goal is to give you full control of your broadcasts. Soon, your broadcasts will be automatically saved on Periscope and Twitter with comments and hearts. Should you change your mind, you can still delete your broadcasts at any time in the post-broadcast screen or in your profile. And, for those of you who still want your broadcasts to be removed after 24 hours, you can easily configure that in your account settings.

We hope these updates will make it easier for you to find broadcasts and communities that you care about. To learn more, visit our Help Center for search and drone broadcasts.

Much love,

Team Periscope

JELLY (Twitter co-founder)

None

TALKSHOW (Co-founded by former Twitter exec Michael Sippey)

None

LINKED IN

LinkedIn to rival Facebook Instant Articles?

LinkedIn might be considering an Instant Articles feature of its own, apparently they recently started floating this idea to “various” publishers.

Instant Articles are links to stories that you can read within Facebook’s app, elimitating the need to visit a third-party site.

A LinkedIn spokesperson provided BuzzFeed News the following statement:

Publishers remain a very important part of our content ecosystem and we are in regular conversations with them about new ways to work together. Our goal is to ensure we get the right content in front of the right member at the right time to deliver the best member experience possible.

http://www.engadget.com/2016/05/05/linkedin-instant-articles/

 

PINTEREST

None

GOOGLE / YOUTUBE

YouTube making it easier for advertisers to jump onto viral videos via Google Preferred

Tonight [Thursday, May 5, 2016], YouTube hosted our fifth annual Brandcast in New York, our digital Newfronts event, where we showcase the best of YouTube to advertisers and agencies. With a little help from Big Bird, the Whip Nae Nae, and Sia, we showed that YouTube is where the world chooses to watch: on mobile alone, we now reach more 18-49 year-olds in the U.S. than any broadcast or cable TV network.1

As a result, our influence is greater than ever. In fact, nearly 60 percent of YouTube subscribers say they’d follow a YouTube creator’s advice on what to buy over that of their favorite TV or movie star. And the influence of YouTube stars continues to grow—last year, 6 in 10 of the most influential celebrities among teens were YouTubers, and this year that number jumped to 8 in 10.

To help brands capture some of this momentum, we have a premium content offering called Google Preferred that features creators like Lilly Singh, sWooZie and Laura Vitale. Organized into 13 lineup categories—including Comedy, Music, and Food & Recipes—Google Preferred is easy to buy and gives advertisers access to the most-loved and most-watched content on YouTube. In fact, Google Preferred reaches more people in the U.S. on mobile than all full episode players combined.2 And, we announced at Brandcast that Google Preferred just got better. Here’s how:

1. More Can’t-Miss Moments With Google Preferred Breakout Videos

Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content—the hottest and fastest-rising videos on YouTube. With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star.

2. More Ease and Relevance with Programmatic Guaranteed for Google Preferred

To make it even easier to be there in the moment viewers are watching, upfront buyers will soon be able to execute their Google Preferred—and Breakout Videos—buy programmatically through DoubleClick Bid Manager. This means all video campaigns (including TrueView, Google Preferred, and cross-exchange) can be managed in one place.

3. More Sports Fans With NBA Highlights on Google Preferred

NBA Commissioner Adam Silver also took to the Brandcast stage to announce that NBA inventory is now part of Google Preferred. Top NBA highlights will surface in Google Search and on YouTube, offering brands access to the NBA’s loyal fan base across screens. In addition, the NBA will soon launch two new VR series on YouTube that give viewers a behind-the-scenes look at team arenas and their favorite players.

4. More Great Results for Brands

With new additions like Breakout Videos, Programmatic Guaranteed, and NBA highlights, Google Preferred will keep delivering massive reach, and strong results for brands.

Already this year, among the Google Preferred campaigns we measured, 75 percent drove lifts in consideration3 and 61 percent drove lifts in favorability.4 Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns.5

Results like these have encouraged nearly twice the number of brands in the U.S. to take advantage of Google Preferred in the last year.6

Chime in with your Google Preferred questions and comments on #Brandcast, and check out six questions every brand should consider after Brandcast. We’ll post even more content after the show on the Brandcast website.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “Imagine the Possibilities.

https://youtube.googleblog.com/2016/05/highlights-from-tonights-youtube.html

SNAPCHAT

None

PERISCOPE

None

 

VINE

None

MEERKAT

None

FLICKR

None

YAHOO / TUMBLR

None

PEACH

None

FOURSQUARE

None

MICROSOFT / SKYPE

None

GENERAL

Slow news week?…

FACEBOOK

…The Court accepts as true plaintiffs’ allegations that Facebook’s face recognition technology involves a scan of face geometry that was done without plaintiffs’ consent,” U.S. District Judge James Donato wrote in his ruling…

http://www.engadget.com/2016/05/06/facebook-lawsuit-privacy-photo-tagging-software/

 

http://www.cnet.com/news/facebook-denies-biased-trends-allegations

http://www.cnet.com/news/facebooks-trending-news-feed-may-be-a-sham/

The world’s largest social network calls out the top trending stories on its site, which is visited by more than a billion people every day. But the list may be manipulated by Facebook’s employees, who are allegedly deciding what’s “trending” based on their political views.

Facebook’s trending topics list … may have become a tool for employees to wield their political opinions

However Tom Stocky from Facebook have responded on their Blog

My team is responsible for Trending Topics, and I want to address today’s reports alleging that Facebook contractors manipulated Trending Topics to suppress stories of interest to conservatives. We take these reports extremely seriously, and have found no evidence that the anonymous allegations are true.

Facebook is a platform for people and perspectives from across the political spectrum. There are rigorous guidelines in place for the review team to ensure consistency and neutrality. These guidelines do not permit the suppression of political perspectives. Nor do they permit the prioritization of one viewpoint over another or one news outlet over another. These guidelines do not prohibit any news outlet from appearing in Trending Topics.

Trending Topics is designed to showcase the current conversation happening on Facebook. Popular topics are first surfaced by an algorithm, then audited by review team members to confirm that the topics are in fact trending news in the real world and not, for example, similar-sounding topics or misnomers.

We are proud that, in 2015, the US election was the most talked-about subject on Facebook, and we want to encourage that robust political discussion from all sides. We have in place strict guidelines for our trending topic reviewers as they audit topics surfaced algorithmically: reviewers are required to accept topics that reflect real world events, and are instructed to disregard junk or duplicate topics, hoaxes, or subjects with insufficient sources. Facebook does not allow or advise our reviewers to systematically discriminate against sources of any ideological origin and we’ve designed our tools to make that technically not feasible. At the same time, our reviewers’ actions are logged and reviewed, and violating our guidelines is a fireable offense.

There have been other anonymous allegations — for instance that we artificially forced ‪#‎BlackLivesMatter‬ to trend. We looked into that charge and found that it is untrue. We do not insert stories artificially into trending topics, and do not instruct our reviewers to do so. Our guidelines do permit reviewers to take steps to make topics more coherent, such as combining related topics into a single event (such as ‪#‎starwars‬ and ‪#‎maythefourthbewithyou‬), to deliver a more integrated experience.

Our review guidelines for Trending Topics are under constant review, and we will continue to look for improvements. We will also keep looking into any questions about Trending Topics to ensure that people are matched with the stories that are predicted to be the most interesting to them, and to be sure that our methods are as neutral and effective as possible.

TWITTER

http://www.engadget.com/2016/05/09/twitter-blocks-us-spies-from-analyzing-your-tweets

Apparently Twitter cut off the government from the Dataminr company service.

Neither Twitter nor Dataminr have confirmed the details publicly, but unnamed intelligence officials have corroborated the story.

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Episode 24 Instagram scheduling via our mobile App!

Episode 24 Our Mobile App integration with Instagram is ready for Beta testing | Startup & Marketing Podcast

DOWNLOAD HERE

JUMP AHEAD ? – Social Media News: 18m 46s

Episode 24
Within this episode we discuss the following:

Catch-up

Remind listeners to check out the show notes if they want to skip ahead to the Social Media News.

Product Updates

Social Scheduler

Instagram mobile app

– Testing internally first on iOS

– Tab-based user interface

– Introduction (about Beta – progress etc)

– Instagram Queue

– Settings (logout & forget me)

– Help (carousel)

– Capture UTM tracking parameters

– New fields on signup to include

– What do you use social media for?

– If you had a social media magic wand, how would you use it to make your life easier today?

– Anything else you want to say?

– Goodies (Social Media Audit PDF and Excel template)

– What device are they on (qty) – register + logins

Angular 2

Marketing Efforts

Victoria / PufferFish Whitepaper + Survey

SurveyMonkey – Free plan 10 questions

MailChimp – Email distrbution

Marketing phone call with Keith from Oxford Innovation.

Other Work

SOCIAL MEDIA NEWS

FACEBOOK / INSTAGRAM / WHATSAPP

Facebook Canvas …

Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products

You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.

Canvas was built to bring your content to life in a fast-loading and seamless experience on Android and iOS. Leveraging the same technology used to display photos and videos quickly in the Facebook app, Canvas loads quickly, as much as 10 times faster than the standard mobile web.

Perhaps we should experiment and demonstrate what it can do ?!

https://canvas.facebook.com

We previously mentioned Uber integration within Facebook Messenger, well apparently Lyft have a new toolkit that puts its ride-sharing service in any app, includingFacebook Messenger who is an integration partner.  Currently available in 11 launch cities.

http://www.engadget.com/2016/03/07/lyft-in-facebook-messenger-and-public-api/

WordPress blogs to support Facebook Instant Articles!  But wait – isn’t Instant Articles limited to a handful of publishers?  Yes, but from April 12th it will be unlocked to everyone, including Bloggers.

Given that WordPress powers more than 25% of websites on the web (wow) the plugin should enable Bloggers to attract a wider audience.  Part of the FB blog …

When Instant Articles opens up in April, publishers that use standard WordPress templates can activate the plugin out-of-the-box to create Instant Articles. Publishers that want a more customized production experience can extend the plugin to support additional elements. We encourage all interested publishers on WordPress to review the plugin’s documentation and FAQs.

The plugin is open source, and we encourage the community to participate in its development to help publishers of all types take full advantage of the fast, native experience of Instant Articles. If you have any feedback, you can send it as an Issue on GitHub. And if you write a compatibility layer for another popular plugin, we encourage you to share it with the WordPress community via a Pull Request.

Our goal from the beginning has been to make Instant Articles available to all publishers and our partnership with Automattic is another exciting step towards realizing that goal on April 12 at our F8 conference. We will continue to iterate the plugin over the coming weeks and look forward to collaborating with the WordPress community to improve the experience.

http://www.engadget.com/2016/03/07/facebook-wordpress-instant-articles/

http://media.fb.com/2016/03/07/instant-articles-wordpress-plugin/

Instagram is now available on Windows 10 mobile devices as a Beta.

http://www.engadget.com/2016/03/07/instagram-beta-windows-10-mobile/

An indian security researcher has received $15,000 from Facebooks as part of their bug bounty program, after submitting details about a simple but serious security hole that could let hackers sign into user accounts with little effort!

In case you are wondering, the flaw has been fixed.

The hacker would have been able to access messages, photos, videos and financial information stored in Facebooks payment section.

Apparently you could also use the sites password reset feature to reset account passwords without the legitimate owners knowledge.

http://www.cnet.com/news/facebook-flaw-offered-easy-way-to-crack-into-accounts

Facebook is monitoring slang used in messages to detect slang before it’s even popular!  Facebook received a patent for social glossary technology that would detect slang, acronyms and other neologisms (pronounced:ne-olo-gisms).

If Facebook can understand what you’re saying, it can give you more relevant news articles or determine your mood; basically to deliver your more targeted ads

http://www.engadget.com/2016/03/08/facebook-slang-detection-patent/

Facebook buys MSQRD (Masquerade)

The app can transform faces with cartoon graphics, make-up, animal features or accessories.  You can see the transformations live and optional record the video generated.

Snapchat have a cool face-swap feature, MSQRD doesn’t seem to have this yet.

Facebook tried to buy in 2013 for $3bn!!

David Wilkinson, managing partner at digital consultancy Soho Strategy said ”I think Facebook has realised Snapchat has something it doesn’t,”

“A lot of people share filtered selfie videos, so I think we can expect to see this integrated into Facebook’s Messenger platform.”

“Snapchat has its own USP as an ephemeral messaging platform, but for the novelty factor people might just use Facebook’s built-in filters.”

Facebook said “”Masquerade has great technology to help us bring even more creative tools to Facebook, and help extend this work to video”

http://www.bbc.co.uk/news/technology-35773624

Oculus has announced that it’s adding social features to the company’s VR platform

“Now you can experience games, videos, and more with friends in VR! Starting 10th March, people with a Samsung Gear VR, powered by Oculus, can create a profile and then easily search for others on the platform by real name or Oculus username.”

New Social Games Coming to Gear VR

The immersive sense of virtual reality is even more compelling with friends. Today we’re adding new, made-for-VR games to Gear VR that let you team up with friends or compete against people from all over the world.

We’ve also added the ability to create rooms with friends in Oculus Social. Now you can watch Twitch or Vimeo streams in a room with people you know.

Also, you can leave user reviews for all apps on the Oculus Store. We look forward to your feedback.

Discover Personalized Facebook Content in Oculus Video

Facebook is the best destination for discovering 360 videos from the people and public figures that matter to you. Now, we’re making it even easier to watch 360 content in VR.

We’ve added a new Facebook Videos tab to Oculus Video, and starting next week, you’ll be able to connect your Facebook account with Oculus Video to personalize your 360 video feed based on the pages and people you follow.

In the coming weeks, you’ll be able to like and share your favorite Facebook 360 videos from within VR.

Later this month, we’ll release new tools for developers that make it even easier to create more incredible social VR games and apps.

Virtual reality will continue to drive deeper social connections, and we can’t wait to bring it to more people around the world!

– The Oculus Team

https://www.oculus.com/en-us/blog/join-friends-in-vr-with-new-oculus-social-features/

Facebook live video notifications might soon be customisable, so that you can turn them off, however they will still be promoted to the top of your feed.  Here’s what a Facebook spokesperson told Engadget in regards to Live Videos and notifications:

“We’ve heard from people that they don’t want to miss live videos from the people or Pages they care about, so we may send a notification if someone you’ve recently interacted with is going live, in case you want to tune in. One way you can currently control notifications for live videos is by clicking on the “Live Subscribe” button on top of the video to get notified when that person goes live again. You can also click on that same button as a way to turn off those specific notifications. However, we know people want more control over the live notifications they receive, so we’re working on improving this experience. We are starting to roll out a new setting that lets people turn off all live notifications, through their Notifications settings, that will be available to all people soon.”

http://www.engadget.com/2016/03/09/facebook-live-video-notifications/

Fed up with the standard Facebook Emoticons, then why not install Reaction Packs – it’s a browser extension that swaps out the regular Facebook reactions with Donald Trump goofy photos (link in the show notes).  Just bear in mind that it changes what you see, not who you send the message to.

http://www.cnet.com/news/turn-your-facebook-reaction-icons-into-trump-face-reactions

http://www.reactionpacks.com

Facebook Lite (Android exclusive) has hit 100 million users in the developing world.  The lite version of the App is 1MB instead of 42MB and everything about it has been designed to use as little bandwidth and processing as possible.

http://www.cnet.com/news/data-cheap-facebook-lite-hits-100-million-users-in-the-developing-world

TWITTER / PERISCOPE

Last year Twitter launched Moments, which allowed you to receive Tweets around specific moments directly in your News Feed. Now, Twitter allows publishers to add links in moments. So, each time you see a news story in moments with a link, you can click that link, read the story and go back to continue watching the rest of the tweets on that specific moment.

Source:Social Media Examiner (No public URL)

Twitter adds Unity support (which is a gaming engine) to its mobile development toolkit, this likely will mean more mobile games with Twitter integration because it’ll be easier for developers to add crash reporting, mobile analytics and monetization tools to the development environment.

http://www.engadget.com/2016/03/10/twitter-adds-unity-support-to-its-mobile-development-toolkit/

LINKED IN

Managing your settings on LinkedIn is now easier than ever

Providing you with clarity and control when it comes to your experience on LinkedIn is a crucial part of our Members First philosophy. Today we’re excited to share that we are making “Privacy & Settings” even more convenient for you, with a streamlined hub to help you easily manage your LinkedIn account. It’s important to note that no settings have been taken away and no default or preferences have been changed – we’ve made sure all settings are in place and are easier to control.  

What’s New

When you visit the new “Privacy & Settings” page, you’ll see we’ve redesigned the entire experience, starting with quick details about your account at the top and all settings categorized into three groups: Account, Privacy and Communications.

Account – includes things like adding email addresses, changing your password or language, and exporting your data.

Privacy – covers all privacy and security settings related to what can be seen about you, what information can be used, and making sure your account stays secure with a second factor of authentication.

Communications – houses your preferences for how LinkedIn and other members are able to contact you, and how frequently you’d like to hear from us.

LinkedIn_desktop_settings_view.png

We know that members enjoy connecting with colleagues and acquaintances in their networks. To make connecting easier, if a member has your email address or phone number in the contacts they upload to LinkedIn, we may suggest they connect with you. We’ve added new settings options that let you choose who can see you as a suggested connection when they have your contact info. As always, it’s up to you to decide how you want to grow your network, and which invitations you want to accept.

Katniss-with-border.jpg-768x256.png

We’ll be rolling out this new experience to all members in the next few weeks. In the meantime, be sure to turn on two-step verification for added security and add a backup phone number so you never get locked out of your account.

http://blog.linkedin.com/2016/03/10/managing-your-settings-on-linkedin-is-now-easier-than-ever

PINTEREST

GOOGLE / YOUTUBE

Google hires the creator of 4chan (Chris Poole, AKA Moot), Google might be wanting to take advantage his 12 years of experience building online communities and it’s likely he will be working on Google+ to improve its community and provide hooks to encourage people to stay engaged.

4chan? – apparently a message board where almost anything goes.

http://www.engadget.com/2016/03/07/google-hires-4chan-creator-chris-poole/

We mentioned last week about YouTube changing it’s takedown requests, well, Google had over 75 million takedown requests in February, that’s an equivalent of 100,000 links per hour.

This is more than double for the same time last year, this could be partly down to the MPAA, RIAA and other copyright-holders are now using algorithms that spot pirated content (often incorrectly) and automatically file takedown notices to Google.

http://www.engadget.com/2016/03/07/google-75-million-takedown-requests-last-month/

SNAPCHAT

“I’ll be back” – or should that be “I’ve got your back” ?!

Arnold Schwarzenegger has been using Snapchat to endorse on of the four remaining Republicans (John Kasich) seeking their party’s nomination.

“I want John Kasich to be the next nominee of the Republicans and also to be the next president of the United States,” – https://twitter.com/ketch/status/706559922998218752

http://www.cnet.com/news/arnold-schwarzenegger-uses-snapchat-to-give-his-presidential-endorsement

PERISCOPE

MEERKAT

FLICKR

 

YAHOO / TUMBLR

PEACH

FOURSQUARE

MICROSOFT / SKYPE

You can now chat with while in Office Online and OneDrive, making it easy to co-edit whilst chatting, the chat history is kept alongside the document.

However Microsoft is ending support for Skype on smart TVs  “users have changed the way they use Skype, with the majority accessing it from a mobile device – including when in the living room.” as a result  “some or all of their TV models” starting in June this year.

http://www.engadget.com/2016/03/08/microsoft-is-ending-support-for-skype-on-tvs/

http://blogs.skype.com/2016/03/07/get-chatting-on-skype-from-office-online-and-onedrive/

GENERAL

 

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