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JUMP AHEAD ? – Social Media News: 25m 12s
Within this episode we discuss the following:
Headaches & colds – 10 days Rob, similar for Michael, everything behind schedule 😦
Marketing – Meeting with Victoria this morning in Brighton, with a 2nd tentative meeting with Jodie in Lewes, but I received a message saying that Victoria couldn’t make it, because she had been hospitalised, so I messaged Jodie and headed straight to Lewes in the hope that she could make an earlier appointment, my Sat Nav however took me to the wrong ‘High Street’ (about 30 minutes in the wrong direction), so I corrected the journey, finally parked the car, payed my car-park fee, rushing to get to Jodie, then noticed an email from Victoria saying she was looking forward to seeing me shortly, in Brighton! I jumped back in the car (£2 down) and headed to Brighton to honour my original meeting! About an hour later I had a text from Jodie saying that she had only just received my message and would I still be up for it? What? Who had been hospitalised? It turns out a third marketing person, Daniel had emailed me and somewhere along the lines I had assumed the wrong person. What a day. Due to the delays reaching Brighton I couldn’t see Jodie, so I’m hoping to see her in a couple of weeks time.
Remember Ghostbusters? The new trailer is out and it gives nothing away https://www.youtube.com/watch?v=Zen753JD5kI&feature=youtu.be
New Relic – Startup pricing AWS micro $17
Instagram mobile app – started Monday (originally said Tuesday), 1 1/2 days before falling ill!
Email users when errors sending messages, or when oAuth token problems, or an account is coming up for expiry.
Google+ integration also starting in parallel – awaiting approval (bad, bad, bad form!)
Discussions with multiple Marketing consultants, to see whether there’s any way we can partner up with marketing specialists.
Progress on this?…
Next week I plan to look at email marketing tools, in particular drip-marketing campaigns
Onboarding – how to complete registration, how to add your social media accounts, how to schedule your first message, bulk-uploading, etc
Upgrade free to basic / pro
Emails to ask for feedback when someone cancels / deletes a social scheduler account
SOCIAL MEDIA NEWS
FACEBOOK / INSTAGRAM / WHATSAPP
Facebook has a hidden chess game, you can invoke it by typing @fbchess play when you’re in a conversation, but you have to type text commands for everything.
Facebook Messenger optionally gift-wrapped your Valentine messages.
Facebook are creating image recognition technology to create high resolution population density maps (to within 10m), using neural networks trained to quickly determine whether or not buildings were present or not in satellite images. The purpose is to enable Facebook to determine which areas need better internet access, what technologies would work best and could help with disaster handling too.
Mark Zuckerberg made a surprise appearance at the Samsung Galaxy S7 keynote to explain how putting a VR headset on can be social, he said “Pretty soon, we’re going to live in a world where everyone has the power to share and experience whole scenes, as if we’re there in person”, he also announced the creation of a dedicated VR team – although Devology mentioned this a few weeks ago in our news!
Facebook make Gear VR videos clearer and faster to load, by using ‘dynamic streaming’ resulting in VR videos that are higher quality and more data efficient on the lightweight device. “Dynamic streaming” requires Facebook to process and store all of its videos in multiple resolutions. It only shows the best version for the spot you’re actually looking at — the rest is a lower resolution file that’s automatically swapped out as you look left and right. “By doing this, we’ve quadrupled the resolution quality of 360 streaming video in VR, while reducing the amount of required bandwidth by four times,”
Messenger users on Android can now switch from one account to another using a single device. You can add accounts to Messenger via a new Accounts section in Settings, and you don’t need to be on Facebook in order sign in.
Facebook makes it easier for Brits to report suicidal posts as part of the built in ‘Report post’ feature
A leaked document indicates that we should get ready for ads in Facebook messenger, users who’ve voluntarily messaged a company could open themselves up to the spam as early as this April
Facebook Live Video is rolling out internationally
To check whether you have the livestreaming tool, select Update Status at the top of your News Feed and hit the new Live Video icon (it should display a banner notifying you of its existence). You’ll then be able to choose who you want to share your stream with and add a description before broadcasting it to the world.
Taking of video, Instagram is now going to show you how many people have viewed your video, within the next several weeks. It will only count if the video has been played more than 3 seconds, in other words, if you scroll past a video it will not count.
Facebook Instant Articles are extending the number of publishers who can use the tool, as of April Facebook is opening it up to any publisher interested in leveraging it. This will mean more news articles directly within Facebook so you’ll probably spend more time within it and this will lead to more money through ads to Facebook. On that note – Robs shares are back up 5 1/4% for Facebook and 12% for Amazon.
Facebook Instagram has added two factor authentication but is rolling it out ‘slowly’. Two factor authentication usually means that if you attempt to login (especially from a new device) you’ll receive an SMS text with a code that you must also enter. However, TechCrunch have reported that it behaves somewhat differently to that, instead Instagram gave people reset codes that they had to screenshot or write down when they activated the feature. This just seems too bizarre and I wouldn’t be surprised if this changes.
Instagram – if you want to know how to swap accounts, see the URL in our show notes (Android)
If you had been caught selling drugs (cannabis) and get a two year suspended sentence, you might be a little appreciative that your not in jail, perhaps humble. But no, a UK man decides to ‘diss the judge’ on social media, he said
“Cannot believe my luck 2 year suspended sentence beats the 3 year jail yes pal! Beverly Lunt go suck my ****,” he posted. The status update has since been removed.
and then followed that up on Facebook with
“I want to say how sorry I am for what I wrote about Judge Lunt and my sentence. I was very lucky not to be sent to prison and I was very stupid to have written what I did. I want to say sorry to Judge Lunt and to anyone else who was upset or offended by my thoughtless post which I did not mean.”
Facebook is testing on Android SMS and multi-account support
“At Messenger we are always trying to create new ways for people to communicate seamlessly with everyone,” said a Facebook spokesperson. “Right now, we’re testing the ability for people to easily bring all their conversations — from SMS and Messenger — to one place. It’s a really simple way to get, see and respond to all your SMS messages in just one app. By choosing to access your SMS messages in Messenger, they’re right alongside all the other enhanced features that Messenger offers.”
The likely reason why it’s Android only at this time is that I’m unaware of any API’s within Apple that will enable you to consume and certainly not post text messages without intervention from the user.
As for multiple accounts they said “Millions of people share phones with their family and friends. Until now, there hasn’t been an easy way for people to access their individual Messenger accounts from shared devices. To address this, we’ve launched a feature on Android to enable multiple people to log in and use Messenger from a single phone.”
Do you find yourself joining many others to type ‘Happy Birthday’ on someone else’s timeline? Facebook are now offering a birthday video cam that lets you quickly record a 15-second clip to celebrate a friend’s birthday. The feature is only available on iOS for now.
Facebook had issues with their Free Basics controversy, so they have announced a new infrastructure project to help the developing world get online.
“Today we’re taking the next step by partnering with telecom companies to develop new technologies that will reduce the cost of building mobile networks all over the world,” Facebook is researching wireless networks that use extremely high-frequency millimeter-wave bands
Marc Andreessen a Silicon Valley investor and Facebook board member on Wednesday took to Twitter to apologize for a series of offensive tweets he posted the night before apparently referencing India’s colonial history. The world’s second-most populous country, with more than a billion people, was a British colony until 1947. Andreessen said he withdrew his comments “in full and without reservation.”
Facebook CEO Mark Zuckerberg tried to distance himself from his board member. “I want to respond to Marc Andreessen’s comments about India yesterday,” wrote Zuckerberg on his Facebook page. “I found the comments deeply upsetting, and they do not represent the way Facebook or I think at all.”
Facebook’s the ‘Sports Stadium’ was launched only in January and it looks like it struggled to keep up with the supper bowl, with 200 million posts people were getting post updates late, they vented on Twitter with posts such as
“7 minutes of game time into the second half and @facebook sports stadium is still all posts about halftime,”
“Due to overwhelming traffic and activity, people visiting Facebook Sports Stadium during the Super Bowl may have experienced a delay with the scores and play-by-play information available in the Matchup and Stats tabs, or a problem with posting in the Friends tab”
Facebook make it harder to scroll past videos, they are rolling out a tool that automatically captions video ads, the hope is that you’ll stop, even if briefly, to read what a promo is saying instead of skipping to the next post.
Hmm, don’t they get paid if someone ‘watches’ a video for more than 3 seconds, isn’t this just enough to boost their income!?
France is warning Facebook to stop moving its users data overseas, which is in violation of the countrys data protection act.
Facebook emojis instead of likes
TWITTER / PERISCOPE
Last episode we heard Twitters Jack Dorsey say that he was absolutely 100% keeping Twitter ‘LIVE’, however, since then, we can now see that you’ll instead have a ‘what you missed’ summary that can be reverted back to the list timeline in an instant.
In his blog post Twitter’s Jahr said “We love it and think you will too,” he wrote. “If you don’t…you can easily turn it off.”
Within hours of the US Supreme Court Justice Antonin Scalia’s death, Twitter users had sent more than 650,000 tweets about him, with high praise from conservatives and the oppose from Liberals. Apparently everyone is wondering how the Supreme Court vacancy will affect the coming political year, especially the presidential election.
Stephen Fry giving up on Twitter, isn’t this just yet another nail in the coffin when there are plenty of reports that Twitters user-base is stalling
Twitter is making customer service even better on Twitter with two simple tools, moving tweeters from tweets to direct messages and feedback seem key.
1 – A simple way to start a direct message – available now
Direct Messages are a great way for customers to have a private conversation with a business. Customer service conversations often start in Tweets, but then need to transition to a private channel when personal information is required. We’re making that transition as easy as a single click. A business can now add a deep link to their Tweets that automatically displays a call to action button, which allows the customer to send the business a Direct Message, quickly and easily.
2 – Customer feedback – available over the next few weeks
We’re also announcing a new feature called Customer Feedback that enables people to privately share their opinions with a business after a service interaction.
Care teams have told us they love the open-ended feedback they get from people via Tweets and Direct Messages, but they also need the ability to survey customers in a structured way to better measure and improve their service experience. Customer Feedback makes it easy for customers to share their feedback with a business after a customer service conversation. With this feature, businesses will be able to use two industry standard question formats: Net Promoter ScoreSM (NPS®) and Customer Satisfaction (CSAT).
Twitter helps you find the perfect GIF, it’s being rolled out over a few weeks, you will be able to click the GIF button when you compose a tweet or message and browse popular categories or search with a few keywords to find a GIF. You’ll only be able to post one GIF at a time and you can’t share a regular, not-moving photo and a GIF in the same tweet. Giphy and Riffsy are providing the GIF search engine.
Twitter plans to set up their ‘Twitter Trust & Safety Council’ to combat online abuse and more than 40 organisations are joining the council. The groups in the council include:
- Safety advocates, academics and researchers focused on children, media and efforts to create a kinder Internet.
- Grassroots groups that use Twitter to build up and rally followers.
- Community groups seeking to stop harassment and bullying, as well as those focused on mental health and suicide prevention.
A Twitter spokesman said the company hopes the council will enable it to tackle “issues more efficiently and quickly.”
GOOGLE / YOUTUBE
YouTube wants to attract more acts to it’s ad-free Red Subscription plan, to help with this they have acquired BandPage – it’s a independent platform for musicians. The purchase is probably a way to attract new bands and customers.
YouTube is now using notifications to pass recommendations with the ability to turn them off.
YouTube RED is now showing those original shows we talked about a few weeks ago, in particular A trip to unicorn island, Lazer team, Scare PewDePie, Dance Camp
Google is shutting down Picasso in exchange you’ll use their Photos app instead.
Snapchat is apparently planning to let you subscribe to Discover channels, so for example when CNN or ESPN posts a new video, you’ll get to know about it. The company isn’t confirming anything, but Snapchat is reportedly aiming to launch subscriptions as early as May.
SnapChat wants users to pay to make their own Geo Filters, from £5. The minimum geofenced area starts at 20,000 feet; a portion of city block or enough to cover a business location. You can expand that sizing up to 5 million square feet, which Snapchat says will be enough to cover several city blocks. As for timing, you can have the filter live for anywhere from an hour up to 30 days.
YAHOO / TUMBLR
Because we have discussed Yahoo a lot in the past, I just wanted to update you with the fact they are killing digital magazines and laid off its Tech publication’s editor-in-chief. Yahoo media division’s global editor-in-chief Martha Nelson announced on Tumblr that most of its digital magazines, particularly Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate, are shutting down — News, Sports, Finance and Lifestyle will carry on. This has been blamed on a 16.5% active-user drop on the Yahoo homepage. I took a quick look and it does feel like a somewhat dated style which doesn’t help.
Poor ol’ Yahoo isn’t having much luck ..
Indonesia blocks Tumblr because it hosts pornography
Twitter and Facebook support Apple with its fight against the FBI – it’s all about not introducing backdoors into the operating system software, enabling the FBI to gather the intelligence it needs, that would be fine, but leaves massive security holes for hackers.
Steve Wozniak, co-founder of Apple has also come out with strong support for Apples case.
However, it would seem the FBI don’t give up easily and could use dead suspects fingerprints to unlock iPhones!
This is an interesting development, Skype is adding group video calling supporting up to 25 participants in their Android and iOS apps (interesting – wheres the Microsoft mobile version!?), initially Northern America and western europe, with full worldwide support by the end of February.
This is late news, but Skype helped with valentines day with a special ‘love’ tab, and enabled you to record a video message with floating hearts.
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