Draft mode – take your time to get things right.

 While you’ll feel compelled to charge forward it’s often a gentle step back that will reveal to you where you are and what you truly seek. ― Rasheed Ogunlaru

Social Scheduler now enables you schedule individual posts as a draft, this means that the post will not be sent, until someone flicks the switch to make the post final.

Here’s an example of how this looks in the user-interface.

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We make it obvious in the calendar when posts are marked as draft; the red-icon in the top-right is what makes it obvious.

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Now that we have the draft feature, we wanted to make it even more powerful for you, by supporting a new ‘draft’ column in the bulk-upload template.

Let’s look at an example. Visit London have an events page on their website and you can now add these events quickly into your calendar in draft mode, so that you can remind yourself of upcoming events that need to be detailed in your social media marketing efforts.

In my example, I’m going to take the ‘Polo in the park’, ‘Hampton Court Palace’, ‘Royal Ascott’, ‘Fathers day’ and ‘Wimbledon’ events and reserve slots in the calendar to discuss them.

Here’s their website today…

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I’ve downloaded the Bulk Upload template from Social Scheduler (it’s a comma separated value file – CSV) and you can see the last column ‘Draft‘, for all events I’ve set this to ‘TRUE’ (you can also use yes, y,1,true).

The draft column is used to clearly indicate that more work needs to be done on these posts and being ‘draft’ will prevent Social Scheduler sending these posts to your social platforms.

It’s likely that for each post you would

  • Tweak the date/time that the post will be sent
  • Include interesting text, perhaps cross-posting a different copy per platform (recommended)
  • Add images
  • Add hyperlinks (with optional link name, title and description)

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When you import the CSV file, you’ll get to review all of the messages.  You can tweak any of the text and adjust whether the post should be draft or final.

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Once these draft posts have been added with your other scheduled messages, you can clearly see how any days that you’re not posting content and react accordingly.

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Of course, once you are happy with your changes to your post, you would change it from ‘draft’ to ‘final’ to enable Social Scheduler to post your message.

You can sign up for Social Scheduler here