Episode 33 Cross promote, don’t cross post!

You can subscribe to the podcast here

Don’t forget you can JUMP AHEAD to the Social Media News it’s at 4m:30s.

Social Scheduler

Two updates to Social Scheduler, principally to encourage to cross-promote rather than cross-post.

Repeating messages to different accounts

Better social SEO (with a different copy per account)

New iOS version to fix a crash when trying to send the photo to Instagram

New Android version, to syncrhonise the code-base, no real new functionality.

Social Media News


Facebook Messenger will soon get a lot more crowded. There are more than 10,000 developers building bots for Facebook’s messaging platform, Messenger’s head of product said in an interview Tuesday.


Facebook has relied on a small editorial team to decide what news topics to show. Facebook says the guidelines are old.

Justin Osofsky, Facebook vice president of global operations, said in a statement that Facebook relies on more than 1,000 sources of news

…to help verify and characterize world events and what people are talking about.” He adamantly denied claims that Facebook has been biased.

We have at no time sought to weight any one viewpoint over another, and in fact our guidelines are designed with the intent to make sure we do not do so,

The rest of his comment said:

The guidelines demonstrate that we have a series of checks and balances in place to help surface the most important popular stories, regardless of where they fall on the ideological spectrum. Facebook does not allow or advise our reviewers to systematically discriminate against sources of any political origin, period. What these guidelines show is that we’ve approached this responsibly and with the goal of creating a high-quality product — in the hopes of delivering a meaningful experience for the people who use our service.


Facebook 360-degree photos are coming to your news feed

Facebook introduced support for 360-degree videos in your Newsfeed in September, soon that will apply to photos too. You’ll be able to snap a panoramic photo sphere on your phone and then upload it to Facebook.

A person viewing your post can either tilt your phone around to get the full view, or drag it around with your finger or mouse cursor.

Facebook will also add a new photos section to the Oculus app so you can go ahead and strap your Gear VR on to get the full immersion. Eugene Wei, head of video for Oculus said

We’ve been beta-testing 360 photos internally for awhile now


It’s a lot of fun. You get to share where you are; the story of your life with other people.

Facebook’s 360-degree photos are coming to your News Feed

Facebook – Extend the Reach of Video Ads through the Audience Network

Video is a powerful way for businesses to share their brand message. With its emotional draw, video can be uniquely compelling and personal, especially on mobile devices. And people are watching more and more of it—100 million hours of video are watched on Facebook every day.

1 Video viewing time on Instagram has increased by more than 40 percent in the last six months.

2 But Facebook and Instagram are only the beginning.

Advertisers want their videos to reach more of the right people in more places. That’s why today we’re extending Audience Network to include videos from advertisers looking to drive brand outcomes. Now, in addition to watching these videos on Facebook and Instagram, people will view them on the other apps and sites where they spend their time.

Introduced two years ago, the Audience Network is a collection of apps and sites that advertisers can use to extend the reach of their Facebook and Instagram ads. These third-party apps and sites have a wide reach and account for nearly six percent of time spent on US mobile.

3 The Audience Network has historically focused on direct response ads, both image and video, but now, it offers a solution that optimizes results for marketers focused on brand awareness and recall.


Two formats for Audience Network videos

The Audience Network will deliver ads in both in-stream and in-article formats. The delivery in each channel will match viewers’ expectations of the site or app they’re on. In-stream video ads will play before, during or after (pre-roll, mid-roll or post-roll) video content on third party apps and sites across mobile and desktop. These sites include popular video publishers like USA Today Sports Media Group. In–article video ads will appear on mobile pages of publishers, such as Daily Mail, between paragraphs of text and play automatically when at least half the pixels are viewable. In this format, the viewer must opt-in for sound. In-article delivery will start with Instant Articles (articles that load immediately upon clicking from News Feed for a fast, immersive reading experience).


In-stream (desktop and mobile)


In-article (viewer must opt-in for sound)

Improve return on ad spend with more placement channels

With more places to deliver content, we can better maximize value for advertisers who want more brand exposure through video. Globally, advertisers that opt-in to the Audience Network can generate approximately 10% more incremental reach than using mobile News Feed alone.4 Plus, we increase our ability to show the most relevant ads to each viewer. If your targeted audience spends more time in a particular app than on Facebook or Instagram, your video will be shown in that app more often. Early tests indicate that advertisers gain lower cost per view by enabling all their videos to show on Facebook, Instagram and the Audience Network. This added value to both businesses and people aligns with our philosophy for building advertising solutions.

“Facebook’s Audience Network has allowed us to see cost effectiveness and extend the reach of our Facebook video view campaigns. The introduction of new video formats that support brand objectives—like video views—means more people can enjoy Jack in the Box video content on more apps and sites than ever before.”

— Rah Mahtani, Social Media Manager, Jack in the Box

Bring your brand awareness videos to the Audience Network

Facebook Advertisers can extend their brand video ads to the apps and websites in the Audience Network in the same way they do so for direct response video ads: by leaving “Audience Network” checked in the placement section when creating or editing their ad. This option will roll out to advertisers everywhere over the next few weeks. Since the ads run primarily on mobile, it’s important to create content with that in mind. Get tips on creating video for mobile.

Create video ad


Instagram launches a new logo

Instagram launches a new-look logo as it moves away from being a photo app.

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Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.

We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.

Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.


Video – https://www.instagram.com/p/BFRO_5WBQfc/


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Video – https://www.instagram.com/p/BFRkl11hQV3/


Introducing WhatsApp’s desktop app

Today we’re introducing a desktop app so you have a new way to stay in touch anytime and anywhere – whether on your phone or computer at home or work. Like WhatsApp Web, our desktop app is simply an extension of your phone: the app mirrors conversations and messages from your mobile device.

The new desktop app is available for Windows 8+ and Mac OS 10.9+ and is synced with WhatsApp on your mobile device. Because the app runs natively on your desktop, you’ll have support for native desktop notifications, better keyboard shortcuts, and more.

To download the app, visit https://www.whatsapp.com/download from your desktop browser. Then, open the app and scan the QR code using the WhatsApp app on your phone (look for WhatsApp Web menu under Settings).

Just like WhatsApp Web, the new desktop app lets you message with friends and family while your phone stays in your pocket.

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WhatsApp reportedly starts testing video calls on Android

Users of WhatsApp on the beta-test program will have seen a new voice-chat option, although currently disabled. This reinforces the chances that WhatsApp will soon have video calling.



Twitter Omnisearch

Twitter is…

building a new information retrieval system called Omnisearch. Like databases, information retrieval systems match documents (e.g., Tweets or web pages) to users’ queries. However, unlike databases, the documents are usually ranked and may not exactly match the query. While the most common application of an information retrieval system is web search, their power and flexibility make them useful for many other products.


Twitter URL and image counting

Links usually count as 23 characters and the first photo usually takes another 20 or so, check out our video



Twitter starts to test persicope button, for Android

Engadget have reported on a post from The Verge that Android users might notice a new button in their Twitter app (‘might’ – because it’s being slowly rolled out). They said that Twitter have

…added a “go live” button that users can see when they compose tweets. It fires up Periscope when you tap it, so you can start broadcasting from within the application. But if you don’t have the video streaming app yet, it takes you straight to Google Play.






(Co-founded by former Twitter exec Michael Sippey)





From their Blog

People come to Pinterest looking for new ideas to try, and the very best ideas come from businesses like yours. We understand that businesses and bloggers need a sustainable way to keep making great content. That’s why we’ve decided to allow affiliate links on Pinterest.

In the past, we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is so much stronger, we’re ready to allow affiliate links again. To make way for these changes, we’re making minor updates to our acceptable use policy. We’ll start rolling out all affiliate networks today and over the coming weeks.

If you use affiliate links on your site, you don’t have to do anything differently—just keep on Pinning as usual.



Amazon Video Direct poses challenge to YouTube

As reported by the BBC

Online retail giant Amazon has launched an online video service to rival Google’s YouTube.

Amazon Video Direct will allow users to post videos and earn royalties.

Viewers can rent and buy content or watch it for free with adverts. An ad-free version is offered to Amazon Prime members – a subscription service with other benefits.

Initially, videos will be viewable in the US, Germany, Austria, Japan and the UK.

The firm already offers access to professional TV shows and films via Prime Video, a rival to Netflix.

It also streams user-generated clips about video games via Twitch.

“There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service,” said Jim Freeman, Vice President of Amazon Video

“We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”

The news comes barely a month after online talent firm Fullscreen launched its own subscription video platform.

Previously the firm had published content on free platforms like YouTube, Instagram and Snapchat.

YouTube offers an ad-free subscription service of its own – YouTube Red – which costs $10 per month.

Google Introducing Spaces, a tool for small group sharing

Group sharing isn’t easy. From book clubs to house hunts to weekend trips and more, getting friends into the same app can be challenging. Sharing things typically involves hopping between apps to copy and paste links. Group conversations often don’t stay on topic, and things get lost in endless threads that you can’t easily get back to when you need them.

We wanted to build a better group sharing experience, so we made a new app called Spaces that lets people get people together instantly to share around any topic.

With Spaces, it’s simple to find and share articles, videos and images without leaving the app, since Google Search, YouTube, and Chrome come built in.

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When someone shares something new to a space, the conversational view lets you see what the group is talking about without missing a beat.

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And if you ever want to find something that was shared earlier—articles, videos, comments or even images—a quick search lets you pull it up in a snap.

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You can create a space with just one tap for any topic and invite anyone via messaging, email, a social network, or whatever way you like.

We’ll also be experimenting with Spaces this week at Google I/O. We’ve created a space for each session so that developers can connect with each other and Googlers around topics at I/O, and we’ve got a few surprises too. If you’re joining us in person at I/O, make sure you install Spaces on Android or iOS before you arrive!

Spaces is rolling out today on Android, iOS, desktop, and mobile web for all Gmail accounts. Give it a try and create your first space today.


I personally love this Google+ message from JR Raphael..

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YouTube cardboard

YouTube has updated its iOS app to introduce Cardboard support, so you can watch any clip (not just virtual reality videos) using your iPhone and a low-cost paper box. You’ve already had 360-degree video support before, but this is a big deal if you’d rather not swipe the screen to view footage from every conceivable angle… or if you’d just like to immerse yourself in 2D

YouTube for iOS now works with Google’s Cardboard headset






















Slow news week?…

British young offenders who brag online could see tougher sentences


Google adds commenting capabilities to shared albums in Photos


Facebook might have a solution to its free WiFi’s shortcomings

Facebook opens up its anti-hacker training tool



Facebook hires U.S. Magistrate Judge Paul Grewal

Mark Zuckerberg chimes in on Facebook’s trending topics

Zuckerberg says ‘no evidence’ found supporting Trendingate charges – CNET

Facebook respects European privacy, skips facial recognition

Facebook hires a judge to oversee its global litigation – CNET


Twitter diversifies by adding BET CEO to its board. Debra Lee, who heads Black Entertainment Television, helps the social network deliver on its promise to be more inclusive.




LG’s GoPro rival can stream direct to YouTube

Some YouTube users now have access to its in-app messenger




Tinder user kidnapped and beaten by a man she met via the app


Woman ‘live-streamed her own suicide on Periscope’

An investigation opens into the death of a 19-year-old woman in France who reportedly live-streamed her own suicide.

Woman ‘live-streamed her own suicide on Periscope’

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Episode 28

Show Notes

Social Media News from 8m:20s – SUBSCRIBE THE PODCAST HERE

Social Scheduler

Instagram mobile app – push notifications – didn’t get very far, spent time on adding the ability to supply links for Facebook, principally so that Facebook events can be referenced in scheduled posts, but it works in multiple social platforms to link through / hyperlink to the original content, like Pinterest, LinkedIn and now Facebook.

Marketing Efforts

Videos on Twitter, Facebook and YouTube

Other Work


Now only news that affects you day-to-day


Facebook Messenger now makes it easier to share your Dropbox files, specifically photos, animated gifs and videos, on iOS and Android.

Stan Chudnovsky, head of product for Messenger said in a statement…

“We want people to communicate just the way they want to on Messenger, with everyone they care about,”

“Giving our users the ability to share their Dropbox videos and images in Messenger threads with just a few taps will help them bring more style and personality to those conversations.” 

How does it work?  Now, when you tap the More button in Messenger for iOS or Android, you’ll see Dropbox as an available source. With the Dropbox app installed on your phone, you can share any file in your Dropbox without having to leave the Messenger app.

Videos and images—including animated GIFs—will be displayed directly in your chats. For everything else, tapping Open will bring recipients to the Dropbox mobile app, where they can preview and save files. It’s a quick, simple way to share vacation snapshots, home movies, and laugh-worthy memes with any of the 900 million people using Messenger—whether they’re Facebook friends or not.




There’s a new tagging feature that must be used by anyone posting something tied to a marketer. The tag will alert the company being referenced so that they can view analytics, share and boost the post.

The original post from the “influencer” will get a “with” tag just like you see when you tag friends in updates.

Facebook is banning “overly promotional” content like “persistent watermarks” and pre-roll ads in any sponsored videos. It also won’t allow products, brands or sponsors to be used in profile pictures or cover photos. However, things like product placement and logos are allowed.

Facebook says that the features will soon extend to its live video push as well.


Facebook improved the ways that you discover live video

Yesterday, we announced new features for Facebook Live. We’re always working to improve Facebook Search to help you find out what the world is saying right now about the latest news and popular topics. So, we’ve updated Search with more ways to discover Live video.

Live Video in Trending Topics

It’s now easier to discover Live video in topics that are Trending on Facebook. If relevant Live video is available, it will be included in the Search results pages for these topics so you can get a direct, first-hand look at what’s happening.


You’ll also see a new indicator that lets you know when relevant Live video is available for a Trending topic.


Expect to find Live video in a small handful of Trending topics for now. As more people start creating and sharing Live video, we’re excited to see these perspectives make Trending topics an even better experience.

Video Search

Our team built a dedicated search experience for the new Live video destination that’s coming to Facebook’s mobile app. Here, you can easily find even more videos across Facebook—just type a few keywords into the search bar at the top of the screen to discover all sorts of videos about things that matter to you, from chefs sharing their recipes to scientists explaining their breakthroughs to comedians trying out new jokes.

As always, you can only see videos that have been shared with you.

These updates are another way Search connects you with the unique, authentic public stories and conversations happening on Facebook. We look forward to your feedback.



Facebook have made it easier to find your friends

Say Hello to Messenger Codes:

Find the 900 million people who use Messenger every month more easily thanks to Usernames, Links and Messenger Codes.

At Messenger, we always aim to make life simpler, fun and more delightful. Starting today we are taking another step forward in delivering a new solution to the more than 900 million people who use Messenger every month. Phone numbers aren’t necessary, and you don’t have to be friends on Facebook.

Since traditional phone books are almost obsolete, we’re making it easier for you to find the people (and businesses) that matter to you and be able to start conversations immediately with the launch of a simple set of tools that are built for the modern world – Messenger Codes, Messenger Usernames, and Messenger Links. We’re starting to roll these tools out today. Here’s how they work:

Messenger Codes are the best way to find people in Messenger, whether you’re standing side-by-side or looking at your computer screen. No matter where you are – online or at an event – all you have to do is scan a code someone shares with you, and then you can start that important conversation. No more back and forth with texts trying to make sure you have the right number saved and awkwardly asking people how to spell their names. Your settings tab in Messenger has your own Messenger Code displayed prominently to scan or share.

We also took special care to make Messenger Codes as beautifully designed as possible so you can use them everywhere – on business cards, online, or in-store and anywhere else you like.

Messenger Links and Usernames are your very own personalized links that you can share anywhere online – from your email signature to a website – so people can reach you quickly on Messenger. You can send your Messenger Link directly to your contacts or friends. Tap or click any Messenger Link to open Messenger directly to a thread with that person or business. We are all unique human beings but sometimes we share the same name! This can make it hard to know you are contacting the right person when searching for them in Messenger. Now, it’s simple to find someone by their very own unique username. You can find and share your username from your Settings tab.

When people connect, powerful things happen and life just gets better …. from an exchange with an old friend that brings a smile to your face or a new contact that changes your life path, or even the world, these new tools will make it easier for you to be even more connected. We also can’t wait to see how businesses embrace these new tools too: http://bit.ly/1NaDWcs.




According to Engadget, Facebook pays news outlets to use its live video service

It’s giving the NYT, Huffington Post and other sites a financial incentive to start streaming.


Facebook videos now has now features that enables viewers of a live stream to click on a range of new “reactions” – emojis for Like, Love, Wow etc.  The author will be able to add filters to the video, like monochrome or sepia tones.

“We’re entering this new golden age of video,” CEO Mark Zuckerberg told BuzzFeed. “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

Facebook teased an upcoming feature that will let you doodle on your live videos.

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What’s app now has end-to-end encryption on every device and for every message, whether it’s voice, text, photo, video, group or one-on-one



Enabling Self Expression with Facebook’s Profile Expression Kit

With more than 4.5 billion views and nearly 30 million profile picture updates every day, Facebook profiles have become the best place to curate your own identity and learn about others. Last September, we launched profile videos to give people a new way to bring their profiles to life. We were blown away by the positive response of profile videos and the variety of creative ways people used them to show off their personality. Today, we’re further unlocking this creativity and lowering the barrier to expression by releasing the Facebook Profile Expression Kit.


The Facebook Profile Expression Kit lets people share videos they make in third-party apps directly into the Facebook profile video flow. The SDK is available now to a select group of beta partners for the iOS versions of their apps: MSQRD, Boomerang from Instagram, lollicam, BeautyPlus, Cinemagraph Pro from Flixel, and Vine. Consumers can now use these apps to create fun and personality-infused profile videos with just a few taps. Developers enjoy attribution within News Feed every time someone uploads a profile video created by their app.


If you have or are building a video app that can help more than 1.5 billion people better express themselves, you can learn more about the SDK here and apply for consideration as we expand access to additional developers.


It’s apparent that Facebook are heavily investing in AR, VR and 360 degree video, during their F8 developer conference they demonstrated their open-source 360-degree camera designs which will be available from Github!


Facebook plan to put augmented reality in your glasses


During Mark Zuckerbergs keynote he mentioned that while his first steps were saved in a physical baby book, his children might be sharing their kid’s first steps via VR with friends and family.  He noted that it’s “going to take a long time to make this work.”


Facebook lets you share quoted text with a tool that will help you easily share quotes from an article. Rather than having to copy and paste a snippet of text across apps, you’ll be able to simply highlight the words you want to share and post them to Facebook with a click. In the News Feed, the post will appear as a block quote with a link to the original URL or source.


Other items from F8, on-going…

Facebook’s Account Kit signs you in with a phone number


Facebook to allow Live Video streaming from any device


F8 conference is running live now – http://www.engadget.com/2016/04/12/watch-the-f8-keynote-right-here/

Rob just bought some shares back in FB – I’m getting good vibes 😉


Twitter has two new board members, Peter Currie and Peter Chernin will step down after the annual meeting, to be replaced by Pepsi exec Hugh Johnston and UK entrepreneur Martha Lane Fox.


Twitter ads a direct-message sharing button to iOS and Android, this enables you to quickly share a tweet with one of your <followers?> privately.

“…we’ve also heard from many of you that it could be easier to share a Tweet using Direct Message. So now — in just a few taps — you can share unique Twitter content from your timeline right into your private conversation.

This update is our next step towards making conversations richer in Direct Messages. Over time, we’ve added more ways to express yourself using GIFs, emojis, or realllllllyyyyy long private messages, helped you connect with a group of people, and made it easy to get customer service.”



Rob bought some shares in Twitter! Why?  It has been loosing value over the year, but I feel that we are at the bottom, given that this week it dipped to 16.22 USD per share, then bounced back to a support of 16.50 USD, what with the latest features and board changes, I’m hoping that confidence will grow and then the stock price will slowly increase.  Unlike Facebook it doesn’t need to go up much to make a lot of money!  If it returns back to the price it was at the beginning of the year then I could gain 300%, I’d be happy with 100% gain.


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Periscope will now let you draw on your lifestream, so that you can point things out whilst you are broadcasting!  The scribbles only last a few seconds, so it’s great for temporarily highlighting things and then carrying on with your stream.  This feature should be available in a few weeks.

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Do you like our podcast?

If you haven’t tried Social Scheduler yet, then why not?! There’s a free plan, if you use no more than two social media accounts (https://www.socialscheduler.co.uk)

Follow us on Twitter @DevologyUK

Leave a review on Stitcher and iTunes

Please visit http://alternativeto.net/software/social-scheduler/ and click on the heart to up-vote our Social Scheduler

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